品牌重庆
品牌重庆-
第七章从城市理念品牌、城市行为品牌和城市物质品牌三方面对重庆市城市品牌进行了构建。
From city concept brand , city behavior brand and physical brand three aspect , Chongqing city is built in Chapter 7 .
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都市旅游作为重庆旅游业发展的三大品牌之一，具有广阔发展前景，目的地品牌化正是重庆都市旅游发展的必由之路。
The city tourism is one of the three greatest brands of tourism development , and has the vast development prospects . Destination branding is the only way of Chongqing city tourism development .
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提出了重庆都市品牌定位的基本原则和方法，初步构建了包括顶级品牌与支持品牌的重庆都市旅游品牌形象多级定位体系。
Second , the basic principle and method of Chongqing city brand positioning is proposed .