品牌偏好度
- 网络brand preference;Ad&Brand Likeability
品牌偏好度-
研究结果表明三地消费者在人口统计特征、品牌偏好度、品牌选择等方面有较大差异，而在品牌忠诚度、自有品牌购买意愿等方面差异不大。
The study indicates that for the customers in these three cities there are quite a few discrepancies in demographic feature , brand preference and brand choice while there are few differences in brand loyalty and purchase inclination to self-owned brand .
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在英国，我们的品牌偏好度下滑至20%，比去年同期低8%。
In the UK , our brand preference has slipped to20 percent , which is8 percent lower than last year .