品牌群

区域品牌能级与区域自主品牌群发展

Regional Self-owned Brand Cluster 's Development Based on the Brand Energy Level

凭借庞大的品牌群，大众可以分摊制造成本，同时让各车型共用引擎，使售价20万美元的小众车型也能顺利面世。

VW , by dint of its large number of brands , can share engineering costs and engines , bringing even a small-volume $ 200,000 car into the realm of feasibility .

以“电气”为核心，形成电气品牌期刊群。

As the core of electric , formed periodical group of electric brand .

期刊出版是中国轻工业出版社的一大特色。以《瑞丽》为代表，《都市主妇》、《宠物世界》等优势期刊组成了品牌期刊群。

There are some prominent periodicals in the press , such as Rayli , Hers , Pets World and Overview of consumer appliance , which is another feature of the press .

关于地区品牌环境和品牌群建设的研究

Study on Local Brands Environment and Brands Group Construction

这个生活方式品牌的主要客户群是滑雪板和滑板爱好者。

The lifestyle brand which markets mainly to snowboarders and skateboarders went public this July .

研究了科普期刊品牌运营和刊群经营的典型案例。

This paper also studies typical cases of popular science periodical branding and group operation .

在此基础上，初步阐述了品牌生态管理的理论基础，如传统品牌理论群、现代生态理论群、自组织理论群以及其它相关理论群。

And the system productivity On the base of it , the paper initiatively presents the theory base such as traditional brand theory community , modern ecology theory community , self - organise theory community and mutual theory community .

针对品牌危机的应对决策的特征进行分析，在引入利益相关者群体参与决策的情况下，基于有限理性的前提建立了品牌危机动态群决策模型，并据此构建了品牌危机动态决策支持中心。

After the analysis of the characteristics brand crisis decision-making , the dynamic group decision-making model is made based on the premise of bounded rationality , under the condition of stakeholders ' participation .