品牌关系

根据现实的盈利困境，笔者总结出SNS中的品牌关系构建、SNS与电子商务联合经营的多元广告模式，以及对广告模式的纵深化思考。

According to the profitability of the real plight , I summed up the diverse advertising model including the brand relationship building between SNS , SNS and e-commerce joint venture , as well as the depth thinking of advertising .

基于儒家人际关系理论的品牌关系管理研究

Study of Brand Relationship Management Based on Confucianism Human Relationship Theory

基于此，本研究提出了一个品牌关系指数模型（BRI模型），具体分解为指标体系、指标权重和合成方法等三部分研究。

In this research , the author deduces the Brand Relationships Index model ( BRI model ), which consists of three studies : indicator system , indicator weight and indicator compounding .

本研究使用中国消费者&品牌关系质量（CBRQ）量表，从高低两种关系水平情境检验并解释了中外企业品牌资产的差异，识别了国产品牌的局部优势。

Using CBRQ scale , the author explains the differences of brand equity between local brands and foreign brands under two relationship situations high-relationship level and low-relationship level , and identifies the partial advantage of the local brands .

品牌关系对顾客重购行为产生直接影响；

Thirdly , brand relationships has direct impact on repurchasing behavior ;

如何打造房地产品牌关系。

How to make the brand relation of the real estate .

品牌关系倾向对消费者态度及行为的影响

The Effects of Brand Relationship Orientation on Consumer Attitudes and Behavior

品牌关系理论研究述评：视角、主题和核心观点

Review of Brand Relationship Research : Views , Themes and Core Issues

品牌关系管理是当今品牌管理的一个全新理念。

Brand relationship management is a new idea of current brand management .

构建强势品牌关系的动因分析

Game Analysis on Impetus in Constructing the Strong Brand Relationship

品牌关系指数模型研究：一个量表开发的视角

Study of Brand Relationships Index Model : A perspective of Scale Development

第二：微博互动通过互动效用间接影响品牌关系质量。

Secondly : interactive weibo by utility indirect influence brand relationship quality .

品牌关系三维结构的实证研究

An Empirical Study of the Three Dimensions in the Relationship between Brands

两类企业公开信息及其交互作用对消费者品牌关系的影响

The Effects of Two Kinds of Corporate Publicity on the Customer-brand Relationship

影响品牌关系再续因素的理论性探索

Theoretical Exploration of Factors Affecting the Renewing of Brand Relationship

品牌关系管理&营销理论的新发展

Brand Relationship Management : New Development of Marketing Theory

专一性也会对品牌关系再续产生影响，但是并不显著。

Specificity also have an impact on the relationship , but not significant .

品牌关系型态之本土化研究

The Research on Brand Relationship Types in China

其中品牌关系是最重要的维度因素。

The most important dimension is brand relationship .

消费者-品牌关系影响因素的探索性研究

Factors Influencing Consumer-Brand Relationship : An Exploratory Research

品牌关系再续的关键在于重新赢得消费者的信任。

The key to reestablishing brand relationship is to regain the trust of consumers .

品牌关系是指品牌与消费者之间的关系。

Brand Relationship ( BR ) refers to the relationship between consumer and brand .

广义品牌关系结构研究

Study of Brand Relationship Construct in Broad Sense

品牌关系质量本土化模型的建立与验证

Brand Relationship Quality : The Establishment and Validation of an Indigenous Model in China

消费者&品牌关系维系：基于心理契约的研究

A study of Maintenance of Consumer-brand Relationship : from a Perspective of Psychological Contract

论生态型品牌关系的框架建构

On Framework Construction of Ecologic Band Relation

如何建立品牌关系；

How to set up brand relationship ;

品牌关系驱动因素研究&以年轻人样本为例

The Exploratory Study on Driving Factors of Brand Relationships & The Sample of Young People

品牌关系再续即指换回已流失的顾客，实现已经发生断裂的品牌关系重新建立。也就是重新建立起消费者与品牌之间的信任和满意关系。

Brand relationship means to reestablish the trust and satisfaction between the consumer and the brand .

但是，品牌关系断裂并不意味着品牌与消费者之间就永远失去了联系。

However , the fault does not mean the relationship between brands and consumers were broken forever .