说服性广告
- 网络persuasive advertising;Persuasive;persuasive ads
说服性广告-
说服性广告投资博弈分析
A Game Analysis of Persuasive Advertising Investment
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企业可以通过信息性广告来向消费者传递自己产品的存在、价格等信息，可以通过说服性广告来改变消费者的偏好。
The enterprise can transfer information to consumer through informative advertising and can change their preferences through persuasive advertising .
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启发或说服性的广告。
Suggestive or persuasive advertising .
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通过分析广告语言的说服性，指出要成功实现广告语的说服性，仅把广告语作为一种静态交际形式，对其字、词、句、篇章等研究是不够的。
Based on the Relevance Theory and its analysis of the persuasiveness of advertising speech , summarizes that , to successfully achieve its certain persuasion , it is far from enough just to treat advertising as static communication and study it from words , expressions , sentences and discourse .