购买决策

利用Matlab软件，本文建立了三种策略下的消费者购买决策模型以及相应的优化模型。

Using the Matlab programme , this thesis established purchase decision model and corresponding optimization model respectively for three kinds of bundling pricing strategy .

第三部分，从分析商品质量信息对买方购买决策的影响出发，根据B2C交易模式中信息传播的特征，提出了区别于传统市场的形成逆向选择的成因；

Part 3 , At first , this dissertation analyzes the impact of quality information on buyer 's purchase decision , and presents the causes of quality information asymmetry in B2C business mode to be different from in traditional markets .

本文应用Logistic回归模型和在购物中心对顾客进行调查所得到的数据，分析了影响顾客购买决策的情境因素。

Using logistic regression and data collected in a shopping center , this study examines the impact of situational factors on shoppers'buying decision .

前一类OEM服务于中低端市场，对价格比较敏感，在购买决策中着重考虑价格或性价比；

The price sensitive OEMs pay close attention to the price and focus on the middle and low-end market .

具体来说，传统上认为，顾客考虑交易价值（Transactionvalue）主要是在顾客进行交易之前，其作用主要是帮助顾客进行购买决策，而本研究则从购后的角度探讨这一问题。

Traditionally , when consumers take transaction value into consideration , mainly is before the transaction carries on , its function is helps consumers to carry on the purchase decision-making . This study from post-purchased angle discussed this question .

答：采用发光二极管（LED）的显示器上市已有一段时间，对通常采用这类显示器的高端笔记本电脑而言，这基本不是一个影响购买决策的主要因素了。

A : Displays that use light-emitting diodes ( LEDs ) have been around for awhile and don 't tend to be a major deal breaker in the higher-end laptops in which they are commonly offered .

同时，借鉴消费者决策行为影响因素之间的关系，提出若干假设，并根据在社会学、经济学、心理学应用比较广泛的结构方程（StructuralEquationModel，简称SEM），建立快速时尚品牌消费者的购买决策模型。

Hypotheses were provided by referring the correlations between factors of consumer purchase decision , and model of consumer purchase decision was built with the help of Structural Equation Model ( SEM ), which is widely used in sociology , economics and psychology .

接下来，论文通过讨论基于4Ps的营销策略对消费者首次购买决策过程的影响，提出研究假设并构建实证模型。

Third , by discussing the marketing mix 's influence on first time purchase decision-making process , the paper proposes hypothesises and then builds empirical model .

同时，也检验了DEMATEL在研究影响消费者购买决策因素上的适用性。

At the same time , it proved that DEMATEL is applicable in analyzing the factors which influence the consumers ' purchase decision-making .

URC意识到当今的奢侈品用户已不再仅仅将购买决策建立在产品质量上，而更关注商品能为其生活及其感官所带来的体验过程。

URC understands that the luxury goods consumer of today no longer makes his buying decision based on product quality alone , but based on the lifestyle connotation and experience associated with it .

企业环境责任对消费者购买决策的影响分析

Analysis of Consumers ' Purchase Decision-making Caused by Corporate Environmental Responsibility

奢侈品牌与大众品牌：购买决策中参照群体影响差异研究

Luxury Brand and Mass-market Brand : Differences in Reference Group Influence

感知风险对网上购买决策的影响

Research on the Influence of Perceived Risk in on-line Shopping Decision

其消费者的购买决策行为属于一种“高介入度-理性”的活动；

Its purchase behavior exhibits the characteristics of high-interposition and good-sense ;

电子商务中产品推荐代理对消费者购买决策的影响

The Impact of E-commerce Product Recommendation Agent on Consumer Decision Making

调整焦点对突破式创新产品购买决策影响

The Influence of Regulatory Focus on Decision of Purchasing Radical Innovation

上海地区童装购买决策行为研究

Study on Consumer 's Buying Behavior of Children 's Clothes in Shanghai

基于成员偏好的群组购买决策实现

A Decision Realization Based on the Members ' Preference in Group Purchase

预期后悔和卷入程度对购买决策中信息加工的影响研究

Effects of Anticipated Regret and Involvement on Consumer Decision-making Processing

备用实时市场下可中断负荷购买决策模型的研究

Study on purchasing decision-making model of interruptible load in real-time reserve market

老龄消费者的消费心理正是通过他们的购买决策来体现的。

Aging consumer psychology is embodied through their purchasing decision-making .

电子商务环境下购买决策和退货服务博弈分析

Anlysis on Purchase Decision-making and Return Service with Game Theory in E-commerce

购物决策风格如何影响消费者的购买决策过程？

How consumer decision-making style largely influence consumer decision-making process ?

他们的购买决策与自我概念间会存在某种联系。

There will be a link between their purchase decision-making and self-concept .

包装影响消费者对产品的态度和他们的购买决策。

Packaging influences consumers " attitudes toward products and their buying decisions .

消费者购买决策过程是营销学和消费者购买行为学中核心的研究内容，是消费者购买行为的集中体现。

Consumer decision-making process is the core content of marketing and consumer behavior .

质量和价格是影响消费者做出购买决策的最主要因素；

The quality and price are the main factors influencing consumers ' decision .

如今，顾客点评可以在所有渠道帮助产品目录的浏览者做出购买决策。

Customer reviews now help catalogue browsers make purchasing decisions across all channels .

基于购买决策模型的网上书店客户服务研究

Study on the Customer Services of Online Bookstores Based on Purchasing Decision-Making Models

许多人只是将汽车的品位来作为购买决策的基准。

Many people base their buying decisions just on the styles of cars .