购买心理

基于集对分析的体育彩票认知与购买心理研究

A study of sports lottery knowing and purchase psychology based on SPA

销售包装对购买心理的影响

The influence of sales packaging on purchasing psychology

同异反态势分析在民众对体育彩票认知程度与购买心理研究中的应用

Research on the Application of SDC State Analysis in the Study of Public Awareness of Sport Lottery Ticket and Purchase Psychology

文章着重从语言、社会风俗和购买心理这三个文化要素，分析了文化差异对广告翻译的影响。

From the perspectives of language , social customs and purchasing psychology , this article analyses how cultural differences influence translation of advertisement .

而在产品的销售中，产品说明书不仅能给消费者提供详细的产品信息，而且会直接影响消费者的购买心理。

In product sales , product instructions not only can provide detailed information for the consumers , but also directly affect consumers ' purchasing desire .

心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。

Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer 's purchasing psychology .

洗发香波黏度稳定是保证其调理性能和外观性能稳定的关键影响因素，对于产品的耐热耐寒性能以及消费者的重复购买心理影响非常大。

The viscosity stability of a hair shampoo is a key factor that ensures its conditioning property and visual aspect , greatly impacting on product thermal stability as well as consumer re-purchasing behavior .

本部分研究对30名网络消费者进行半结构化的访谈，通过对访谈内容和关键事件进行分析，探讨电子商务背景下影响消费者购买心理与行为的关键要素。

In this part , semi-structured interview and coding analysis of 30 online consumers were conducted to analyze the characters of online consumers ' psychology and behaviors , as well as key factors that influenced decision-making .

探讨了商品包装对消费者购买心理的影响以及商品包装从多方面影响消费心理等问题，使商品包装在市场竞争中更好地参与到以人为本的理念中来。

The problems are discussed that the packages influence not only purchasing psychology but also consuming psychology for consumers from several aspects , which enable packages to bring in more advanced idea in market competition based on human .

通过对客户需要和客户购买心理的分析，总结了客户保健因素和客户激励因素的识别方法，并指出企业应当如何在客户营销中有效的实施客户保健和客户激励。

This paper summarized how to identifying customer motivation elements with customer hygiene elements by analyzing customer demand and customer purchasing psychology , and point out a company how to effectively implement customer motivation elements and customer hygiene elements in customer marketing .

要抓住消费者的购买心理规律，不断创新，充分利用国内外的资源，提供各种消费信息，树立良好的形象，与消费者建立友好的关系，更好地满足消费者的需求。

The enterprises must grasp the consumption 's law of consumers , continuously innovation , providing and collecting more information , setting , good image , establishing good relationships with consumers , and do their best to meet the consumer 's needs .

而随着包装绿色设计理念的提出，人性化包装的发展，加之企业竞争、消费者购买心理的变化，不断改进与创新将是新时期包装发展的需要。

With the green packaging design concept proposed , the user-friendly packaging developing , enterprise competition combined and the psychological changing of customer purchase , continuous improvement and innovation will be the needs of the development of the packaging in the new period .

亚马逊（Amazon）旗下在线鞋类商城Zappos鼓励购买者同时预订两种或两种以上鞋码，并提供免费退货服务，以打消顾客没有试穿不敢购买的心理。

Zappos , an online shoe-seller owned by Amazon , encourages shoppers to order two or more different sizes , which they can return for free , in an effort to overcome customer reluctance to buy without trying .

对影响消费者购买行为的心理因素的研究

Psychological Factors Affecting Consumer Purchase Behavior

你是否注意到每一个消费者都有一些影响其购买行为的心理因素？

Did you notice that within each consumer there are some psychological factors which affect his buying behavior ?

作为影响消费者购买决策的心理营销途径，服装网络店铺视觉风格研究是网络营销的切入点。

As a psychological way that affects consumer purchase decisions , the research on the visual style of clothing online shop is a good point .

女大学生服装购买意向和消费心理浅析

Preliminary Analysis on the Clothes Purchasing Intention and Consumer psychology of Female College Students

在他看来，树立可信度是中国人购买奢侈品的主要心理推动因素。

He believes establishing credibility is the psychological driver of most luxury goods purchases in China .

影响女性购买化妆品的消费心理与行为的六个因素项目，依次为性价比、品牌安全、时尚与美感、指导意见、功能、销售服务。

Affect women buy cosmetics consumer psychology and behavior of the six factors successively were price , brand security , fashion and beauty , guidance , function , marketing services .

在消费行为学的理论体系中，购买意愿属于动力心理的研究范畴，对购买行为的发动、维持与调整发挥重要作用。

In the theoretical system of consumer behavior , consumers ' purchase intention belongs to Psychodynamic research category which plays an important role on starting , sustaining and adjusting the purchase behavior .

消费审美活动广泛存在于不同消费领域和阶段，但具有程度差别，服饰消费和购买阶段的审美心理表现得最充分。

Consuming aesthetic behavior exists in different consumption fields and stages , but has different levels , for an instance , the aesthetic psychology in costume consumption and purchasing stages is most sufficiency .