顾客价值驱动

顾客价值驱动的CRM战略研究

Study on CRM Strategy Driven by Customer Value

顾客价值驱动的需求状态转移知识模型研究

The Model of Transferring Demand Situations Based on Customer Value

高接触型服务的顾客价值驱动要素实证研究

Empirical Research of Customer Value Driven Factors in High-level Customer Contact Service Industries

供应链/价值链中的顾客价值驱动结构分析

An Analysis of Customer Value Attribution Structure in Supply Chain / Value Chain

论顾客价值驱动的需求演化过程

Exploration of Customers ' Value - Driven Demand Evolution

顾客价值驱动着顾客的消费行为，优异的顾客价值能够对顾客满意和顾客忠诚产生明显的提升作用，从而增强了客户关系绩效。

Customer value drives for the consuming behavior and the excellent one will evidently enhance customer satisfaction and customer loyalty , and then strengthen the effectiveness of CRM .

最后通过将顾客价值驱动因素与价值链的价值活动相匹配，对企业的价值链进行了重构。

Finally , the thesis puts forward the feasible strategy of reconstructing enterprises ' value chain and setting up value chain integrated model by matching customer value drive factors and value activity of value chain .

知识产权密集型产品顾客感知价值驱动要素及影响因子剖析

Driven Elements and Impact Factor of Customer Perceived Value of the Intellectual Property-Intensive Products

顾客价值是驱动顾客消费行为的基础，是企业竞争优势的新来源，企业若想获取持续的竞争优势，就应该以市场和顾客为导向，持续地创造出比竞争者更优异的顾客价值。

Customer value is the base of driving customer to consume , and it is the new source of gaining the competition advantage for company .

然后对顾客价值的驱动因素做出分类研究，接着再把各类价值要素按价值强度的高低不同进行组合，最终得到32种价值创新模式。

The thesis made the classified research on the driving factors of customer value After that , it made a combination of all kinds of driving factors by the varying intension of each . Finally it obtains 32 kinds of value innovation pattern .

在体验经济时代，产品质量、服务质量及价格对顾客价值的驱动作用逐步减弱，而体验的驱动作用正在逐步增强，体验价值成为顾客价值的核心组成部分。

In the experience economic time , experience plays a greater role in informing customer value while the role of product quality , service quality and price has been weakened . As a result , experiential value becomes the core part of customer value .

这些工作既深化、细化了顾客感知价值驱动因素的战略性质，同时也使企业认识到了潜在的竞争优势来源和可能存在的潜在危机。

The new method breaks the two-dimensional thinking of the original matrix and makes the strategic characteristic of customer perceived value drivers deepened and detailed . Also it enable enterprises to realize that a potential source of competitive advantage and the possible existence of the potential crisis .

在分析整合营销传播对顾客感知价值的驱动作用基础之上提出18项假设，建立了结构方程模型，设计问卷并搜集数据进行实证检验，17项假设得到了验证。

Eighteen assumptions are put forward based on the analysis of IMC driving effect to CPV . Structural equation models are established , questionnaire is designed and data are collected to have empirical tests .

为此，主要基于顾客价值3大基本驱动因素（产品质量、服务质量和价格），来探讨如何有效地对需求链进行管理。

This paper based on the three driven factors ( product quality 、 service quality and price ) of customer value to discuss how to manage demand chain effectively .

接下来，论文的第二部分提出了实现顾客全价值的顾客驱动型价值链框架，其中针对市场需求的不同类型提出了相应的价值链功能重点。

The second part put forward the frame of value chain driven by the consumer for fulfilling consumers ' whole value , including the corresponding value chain emphasis to meet different type of demand .

模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础，以顾客满意和顾客忠诚为中介变量。

The model is based on the customer value as well as their structures and drive factors , and competitive advantage , customer satisfaction and customer loyalty are the middle variable of the model .

顾客价值是由若干因素驱动的，这些因素由不同成员、不同活动环节承担，形成了特定的顾客价值驱动结构。

CV is driven by some factors , which are variously distributed among members and activities . It forms specific customer value attribution structure .

通过对顾客价值理论的回顾，及顾客价值的驱动要素的分析，指出品牌体验成为如今顾客价值的重要驱动要素；

Chapter 1 is discussing that brand experience is based on customer value , after an introduction of customer value , brand experience is emphasized as one of the important factors that create customer value ;

在回顾相关理论的基础上，提出了一种顾客价值定义，重点分析了顾客价值的主驱动要素和相应的亚驱动要素。

Based on the review of customer value theories , this paper defines the customer value and analyzes the main and sub driving factors of customer value .

本研究的实证分析结果表明，企业流失顾客赢回策略主要通过流失顾客感知转回价值来驱动流失顾客转回意向，从而验证了流失顾客赢回间接驱动模型的合理性。

The findings show that the win-back strategies of enterprise drives the switch-back intentions of the lost customers via the values the lost customers perceived , which proves the indirect model on driving mechanism of winning back lost customers .

并且从兼顾企业和顾客两方利益的角度出发，对基于简化后的顾客价值驱动因素进行产品创新的模型和流程进行了论述。

And then discusses Product Innovation model and process based on a simplified customer value driving factors under the consideration of enterprise and customer interests .

并进一步对顾客价值的内涵进行剖析，这包括对顾客价值的构成、顾客价值的驱动因素、顾客价值的层次性与动态性分析，以及将其与另外一个相近的术语进行比较性分析。

And for the further understanding of CV , the author analyses the connotation of CV , which including CV component part , CV driven factors and the nature of CV levels and CV dynamics .

从顾客感知价值和顾客感知成本两个基本方面，对影响顾客净价值的因素进行梳理和归纳，并提出顾客感知价值驱动要素新的三分法。

Sorts of factors that decide or influence Net Customer Value ( NCV ) are generalized from two basic aspects and a new three-division method is further put forward to analyzing the factors that have impact on NCV directly or indirectly .

本部分在对顾客价值与顾客终身价值的相关性，以及顾客终身价值与企业利润的统一性等进行分析的基础上，建立了基于顾客价值的企业利润驱动模型。

On the basis of analysis of the relation between customer value and enterprise profit and the unity between customer lifetime value and enterprise profit , this part sets up a driven model basing on customer value .