顾客决策价值

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顾客决策价值顾客决策价值
  1. 在前人有关顾客价值研究的基础上,本文补充提出顾客期望价值、设计价值和顾客决策价值三个新概念;

    Based on former research relating to Customer Value , this article first proposes three new concepts , i.e. Customer Expecting Value ( CEV ), Designed Value ( DV ), Decisive Customer Value ( DCV ) .