顾客信息价值
- 网络customer information value IV
顾客信息价值-
伴随移动通讯技术的发展，互联网已经进入了移动的时代，在这样的背景下，终端可以随用户移动，顾客位置信息的价值得到了突显，LBS行业也得了前所未有的发展。
With the development of the mobile communications technologies , Internet has entered into mobile era . In this context , terminals can be moved with users . Users ' positioning information is highlighted , and LBS has the unprecedented development afterwards .
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服务价值价值对网络顾客忠诚有显著的正向影响作用。顾客价值包括信息价值、产品价值、过程价值和服务价值。
And , it is validated that information value , product value , process value and service value influence loyalty directly .