顾客经济价值

随机模型在零售顾客未来经济价值估计中的应用

The Application of Stochastic Models in the Estimation of Future Economic Value of Retail Customers

戴尔成功的天才之处在于看到了互联网能够使顾客成为创造经济价值的积极参与者。

The genius of dell 's breakthrough was to see that the Internet could be used to make the customer an active partner in creating economic value .

产品设计与管理包含创意产生与收集，由观念、计画、工业设计与制造、建立模型、分析顾客需求与产品经济价值分析。

Product design and management including idea creating and collection , product planning , designing , manufacturing , prototyping model , customer needs analysis and economic values analysis .

基于贝叶斯原理，在给定过去购买行为条件下我们可以计算顾客未来购买次数和平均购买金额的期望值，顾客的未来经济价值就是这两个期望值的乘积。

Based on the Bayes theorem we can calculate the expected future purchase frequency and average monetary value in a given customers ' fast purchase behavior , and the customer 's future economic value is the multiplication of these two expected values .