体验价值

效用价值、体验价值和信任对渠道偏好都具有显著的直接影响，而顾客价值也通过信任对渠道偏好有显著的间接影响。

Utilitarian value and experiential value have significant indirect influence on channel preference through trust .

第二、提出并验证了体验价值内部固有的层次作用关系。

Put forward and verify that the interior of experiential value embodies the relation of different levels .

顾客体验价值与酒店服务质量研究

A Research on Customer Experience Value and Hotel Service Quality

他们是在创造产生体验价值的舞台，而不是仅仅提供服务。

They create a stage generating experience value , rather than services .

旅游景区游客体验价值评价研究

Evaluation Study on Visitor Experience Value in Visitor Attraction

此外，体验价值与体验品质之间存在显著的关连性；

In addition , perceived quality was also significantly related to experiential value .

其次，研究酒店服务质量传递过程可知，顾客体验价值是酒店服务质量传递的重要环节。

Secondly , customer experience value is an important clasp of hotel service quality chain .

论文从游客的角度，探讨旅游景区的游客体验价值，为旅游景区管理人员改善管理策略提供思路。

In view of the visitors , the thesis discusses visitor experience value of visitor attraction .

基于这一背景，对乡村旅游体验价值营销策略进行了研究。

Against this background , the experience of the value of rural tourism marketing strategy is studied .

体验价值的层次作用关系理论也为管理实践带来新的启示。

The theory about relation of different levels in experiential value brings the new enlightenment for management practice . 3 .

作者研究了酒店顾客体验价值和酒店服务质量，发现二者具有很强的相关性。

The author took a close study and revealed the interconnection between service quality and deliver system of customer experience value .

通过提升顾客的体验价值，在维护环境利益的同时尽可能的降低成本，提高自身经济利益。

By the way of enhance the experience value of customers , hotels can improve both the economic benefits and environmental benefits .

消费体验价值在体验营销影响消费者冲动性购买行为过程中，起到了中介调节作用。

Consumption value plays a mediating effect in the process of Experiential Marketing Strategy affect the customers ' Impulse Purchase Behavior . 4 .

本文主要研究在顾客忠诚的前置因素研究中，由服务接触产生的体验价值对于顾客忠诚的影响机理。

This research mainly studies prepositive variables of customer loyalty , the influence mechanism of consumption experience value in service encounter on customer loyalty .

体验价值是顾客在参与的过程中所感受到的价值，它是不可衡量的，是顾客心中所感受到的欢愉。

Experience value is the value customer perceived in the course of participation . It is immeasurable , and is the happiness customer feels .

源远博大的赣文化具有旅游的观赏价值、体验价值、教育价值、科研价值。

In terms of traveling , the vast cultural resources in Jiangxi are of ornamental value , experimental value , experimental value and scientific value .

首先，通过运用文献研究，在前人研究的基础上，概括了游客体验价值的内涵，深入分析了游客体验价值的本质和特征。

Firstly , based on predecessors ' research , this thesis studies visitor experience value concept , and analyses the essence and character of visitor experience value .

氛围因子、社会因子、设计因子和体验价值显著的正向影响顾客信任；而体验价值和顾客信任显著的正向影响着零售企业的竞争优势。

The ambient cues , social cues and design cues directly influence customer trust , then customer trust and experience value directly influence competitive advantage of Retail enterprises .

阐述了旅游体验价值，对乡村旅游体验价值归纳分类，根据旅游消费动机不同对乡村旅游市场进行定位。

Value of the tourist experience , and experience the value of rural tourism has categorized the different motives based on tourist spending on the rural tourism market positioning .

这种体验价值对顾客来说是美妙的回忆，难忘的体验，对酒店来说是避免产品同质化，确立竞争优势的重要手段。

This experience value is wonderful memories and unforgettable experience for customer , which is also a mean to avoid hotel product homogeneity and establish competitive advantage for hotel .

在理论界，有学者提出了影响顾客体验价值的一些因素，但并未进行系统规范的实证研究，对于顾客体验价值的影响机理也未有清晰明确的理论研究。

In theoretical circles , some scholars have proposed factors affecting customer experiential value . However , systematical empirical study and mechanism research of customer experiential value are short of .

店铺环境是企业获得竞争优势的重要来源，它以顾客信任和购物的体验价值为中介变量，正向的影响着零售企业的竞争优势。

The conclusions show that the store environment is an important resource of competitive advantage of retail enterprises , it affect the competitive advantage though experience value and customer trust .

在电子游戏中，暴力因素有着一定的商业价值、审美价值与体验价值，这些都是电子游戏暴力问题产生的原因。

In the computer games , violence factors have a certain commercial value , aesthetic value and experience value . These are the reasons that cause violence problem in video games .

再次，通过服务质量差距分析模式和中外酒店服务体系比较可知，顾客体验价值是顾客型服务质量管理的核心。

Thirdly , by using difference analysis model to compare the domestic hotel service system with foreign hotels , the author found that customer experience value is the core of customer-oriented service quality management .

最后，根据研究结论，分别从主题餐厅顾客体验价值设计、顾客体验价值生成和主题餐厅顾客体验价值维持三个方面，对主题餐厅顾客的体验价值管理提出了对策与建议。

In the last place , this thesis presents some conclusions and advices of managing Customer Experience Value from the following aspects : Designing Customer Experience Value , Forming and Maintaining Customer Experience Value .

顾客体验价值是服务质量传递的重要环节，因此，要建立以顾客价值交付体系为基础的酒店服务质量管理方式。

Customers ' experience value is the very important link in the chain of service quality 's delivery , so the pattern of hotels ' service quality management based on customer value delivery system should be established .

分析结果将对已有的营销模型起到修正和优化的作用，建立以提高玩家体验价值为目的和满足玩家感知价值为核心的网络游戏营销体系。

The result will take the role in modifying and optimizing existing marketing mode , and establishing online-game marketing system which aimed at improving the players ' experience values and centered with satisfying the players ' perceptive values .

依据期望价值理论、顾客满意理论、需要层次理论及认知评价理论，对体验价值与游客满意度及行为意向之间的关系进行了剖析。

On this basis , tourists ' satisfaction degree and formation mechanism of their behavioral intention are analyzed according to the customer satisfaction theory , expectancy value theory , cognitive evaluation theory and the hierarchy of needs theory .

相对于其他餐饮企业，主题餐厅的顾客更加追求顾客体验价值的实现。因此，顾客体验价值的管理，就成为主题餐厅经营能否成功的关键问题。

Compared with other forms of enterprises in Restaurant Industry , Themed Restaurants need to take more measures to maximize Customer Experience Value , therefore , how to manage Customer Experience Value has become an important problem to them .

运用乡村旅游理论和体验价值理论，界定了乡村体验旅游的含义，指出乡村体验旅游与乡村观光旅游的不同。

The use of theory and experience of rural tourism theory of value , as defined in the countryside to experience the meaning of tourism , pointing out that tourism and the rural countryside to experience the different sightseeing .