顾客细分

顾客细分模型及实证研究

The model of customer segmentation and empirical research

基于顾客细分的顾客资产管理研究

The Study on Customer Equity Management Based on Customer Segmentation

支持顾客细分策略的用户需求分析方法研究

Research on Customer Requirement Analysis Method of Supporting the Customer Classification Strategy

第四部分构建了基于顾客细分企业管理顾客资产的模式；

The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation ;

最后，本文探讨了如何使用容忍区理论进行顾客细分、如何在高接触度服务中把握顾客的心态、提高顾客满意度以及服务成本控制等问题。

Finally , we detail how to improve such practices as segmentation by ZOT , management in high contact service industry and service cost control .

基于K-means算法的中国商业银行零售业务顾客行为细分策略

Segmentation Strategy on Customer Behavior of Commercial Bank Retail Business in China Based on K-means Arithmetic

最后，B2C网站应根据不同的控制变量对网络顾客进行细分，选择适合自己的目标顾客，从而进行定位。

Finally , B2C Web site should be based on different control variables to segment customers on the network , choose their own target customers , thus positioning .

必要时将组织的结果按产品和服务种类或类别、顾客群和细分市场进行细分。

SEGMENT your RESULTS by product and service types and groups , CUSTOMER groups , and market SEGMENTS , as appropriate .

并且，本文还通过实证的方法来对通信行业的顾客群体进行细分，将其顾客分为四类，为企业制定有效的营销策略提供依据。

Moreover , according to the empirical research , the paper contributes to the effective marketing strategies by segmenting the customers of telecom industry into four classes .

首先，通过市场五力分析，对目标顾客群进行细分，确定该产品的目标市场及其营销模式；

First of all , we analyze through market " five strength ", subdivide goal customer group , confirm the goal market of this product and marketing mode ;

通过文献回顾，对顾客价值进行了细分，分为顾客功能价值、顾客情感价值和顾客社会价值三个维度。

Based on the literature review , customer value is divided into three dimensions : customer functional value , customer emotional value and customer social value .

而本文重点研究顾客感知价值，细分顾客感知价值的维度，通过实证验证顾客参与对顾客感知价值及其构成维度的影响，并探究顾客参与中哪些维度影响不同的价值。

However , in this paper , the focus is CPV . We divide the CPV dimension to verify the influence which customer participation to CPV , and to explore which dimension in customer participation impact the different CPV .

最后应用顾客当前价值和潜在价值作为细分维度，采用二维矩阵的形式对顾客进行细分并根据细分结果提出了相应的顾客资产提升策略。

Finally , taking the current value and potential value as sub-dimensions , we get a two-dimensional matrix , then we bring up the corresponding strategies of promoting customer equity to each category .

为了寻找与当前用户相似的顾客，聚类模型对顾客基础进行细分，并把这个任务当做为分类问题。

To find customers who are similar to the user , cluster models divide the customer base into many segments and treat the task as a classification problem .

本文从顾客忠诚和顾客价值这两个维度建立顾客细分模型。

This paper introduces a model of customer segmentation from two dimensions , customer value and customer loyalty .

然后通过对网上银行市场顾客的需求特征和消费行为进行分析，将市场细分并进行准确的产品定位，重点找出了现阶段适用建行网上银行业务的顾客细分市场；

Then after analyzing the demand characteristics and consumer behaviors we will find their market targets and positions .

本文先分析了顾客价值和顾客价值创造的必要性，接着从顾客细分、顾客满意、企业文化和顾客价值的动态性几个方面，阐述了顾客价值的创造途径。

The text analyzes the necessity of customer value and customer value creation first , then sets forth approaches of creating customer value from several aspects in details , such as the dynamic of customer subdivision , customer satisfaction , enterprise culture and customer value .