神秘购物
- 网络mystery shopping
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“神秘购物”是市场调查公司和监管机构的外部调查工具,也可以由公司作为内部调查使用,以衡量服务质量、是否遵守规则,或作收集产品和服务的特定信息之用。
Mystery shopping is a tool used externally by market research companies , watchdog organizations , or internally by companies themselves to measure quality of service , or compliance1 with regulation , or to gather specific information about products and services .