洋品牌

洋品牌的傲慢背后

Problems Behind the Haughty Foreign Brands in China

洋品牌褪色带来的启示

Revelation on Foreign Brands ' Fading

解密洋品牌伪军现象

Explain Phenomenon of " Puppet Soldiers in Foreign Brands "

洋品牌变枳谁之过

Who will pay for change of foreign brand

为什么洋品牌都有九条命？

Why Does Foreign Brand Last Forever ?

汉米尔顿，年轻的洋品牌

Hamilton , young brand from abroad

另外，王朝公司所在的中高端市场正在面临国际洋品牌的竞争。

In addition , Dynasty is faced with the competition from international brand in the middling and high level market .

当前，尽管国内也有了很大一批移动终端生产厂商，在市场份额上已经打破了洋品牌一统天下的局面。

Now , we already have some mobile station manufactures and we have also broken the market monopolization of the foreign-owed company .

在这种情况下，我们必须回答的一个问题便是：中国品牌如何才能迎战洋品牌呢？

Under such circumstances , a question we have to answer is : How can Chinese brands give foreign brands a run for their money ?

随着品牌全球化的到来，国际竞争国内化，洋品牌不断向中国的市场发起攻击。

With the advent of brands being globalized and international competition being brought to our domestic market , foreign brands are making constant efforts to penetrate into the Chinese market .

中国洗发水行业从无到有、从小到大的发展历程，也是国产洗发水品牌产生、觉醒和反抗洋品牌的过程。

The development course of Chinese shampoo trade from nonexistence to existence , from small to large , is also the domestic shampoo brand produces , awakens , resists the foreign brand process .

本文分析洋品牌抢占中国市场的成因，以及国产品牌难以占领市场的原因，并提出了解决这一问题的办法。

This paper analyzes the present situation in our country of how the foreign brands controlling China 's market , and why it is difficult for our own products to occupy the market .

然而，目前国内快餐业基本上是被洋品牌所垄断，本土快餐企业无论是在规模、质量、品牌上都无法与国外快餐企业相抗衡。

Nevertheless , the industry of domestic convenience foods is primarily monopolized by the foreign brand , and the domestic convenience foods enterprises can not compete with their foreign counterparts in terms of scale , quality , and brand .

上海咖啡协会会长王振东对央视记者说，星巴克在中国一直享受着高额售价，主要原因是本地居民对星巴克等洋品牌的盲目信任。

Starbucks has been able to enjoy high prices in China , mainly because of the blind faith of local consumers in Starbucks and other Western brands , Wang Zhendong , director of the Coffee Association of Shanghai , told CCTV .

为此，本文建议本土保健品企业尽量避免与洋保健品牌进行正面血拼，同时避开在一级消费市场上进行恶性竞争。

Therefore , the article suggested that native health product enterprise should try their best to avoid competing with the foreign health product enterprises directly , and abandon carrying on the malignant competition on mainly consumer market at the same time .