市场营销组合因素
市场营销组合因素-
价格是市场营销组合的重要因素，铁路货物运价制度运用得当与否直接关系着吸引运量的多少和铁路运输企业利润的高低，并影响着运输市场营销组合的其它因素。
Price is important factor of marketing combination . How to apply the price system of railway freight transport directly decides the attracted transport volume and the profit of the railway transport enterprise , also affects other factors of marketing combination .
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个别消费商品价格受到商品价值、商品功能、买方的支付能力、卖方市场营销组合等多项因素的影响。
Pricing reasonably is an important activity to fulfil exchange commodities . A price of individual consumer 's commodities is determined by many factors such as the value and the function of goods , payment capacity of buyers and the marketing mix of the seller , etc.