品牌认同感
- 网络brand identification
品牌认同感-
怎么样才能建立人们对一个教育机构品牌的认同感，这其中远远不是一个品牌的知名度所能做到的。
How to establish a good brand identity for an educational institution is far beyond a brand 's awareness alone can do .
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B2C网站品牌管理应注重塑造网站品牌的认同感、提升顾客的忠诚度。
B2C should pay attention to build the identification of the website-brand and to promote the loyalty of customer .
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本研究将认同感视为品牌忠诚度的媒介因素，由此通过消费者之间的社会互动作用，形成了品牌社群认同感；通过消费者-品牌之间的个人互动作用，又形成了品牌认同感。
In this study , sense of identity is considered as a medium factor of brand loyalty , which forms brand community identity through the social interaction between consumers , and the brand identity through the individual interaction .