品牌架构

规划品牌架构先要理清品牌的层次。

Projecting brand architecture , first of all , is to make the brand level clear .

由于酒店业是完全基于顾客需求的行业，所以对上诉两种品牌架构，均可以采用整合营销的战略。

For the fact that hotel industry is totally based on customer needs , I use IMC ( Integrated Marketing Communication ) as the marketing strategy of both two schemes .

优选品牌化战略与品牌架构；

Appropriate brand development strategies and brand structure ;

我国轿车企业品牌管理模式主要来自品牌来源、品牌架构、品牌关系、品牌管理方法和品牌地域等五个方面。

Brand management models primarily come from five aspects , such as brand sources , brand structures , brand relationships , brand management methods , and brand regions .

房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。

Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management .

其次对衡阳中国国际旅行社的品牌化战略与品牌构架进行规划，使其品牌架构体系更加科学、合理；

In the next place , through our programming , we aim to make brand strategies and brand structural frame more reasonable and more scientific .

相比国外而言，国内房地产开发企业的品牌发展滞后，还未建立起有效的品牌管理架构及体制。

Compared to foreign countries , the domestic real estate enterprise development lags behind the brand , _the brand has not yet set up an effective management structure and system .

本文分析了银行品牌的战略规划，提出了适合商业银行使用的品牌架构策略；

With such a background , this thesis makes a deep and systematic research on branding strategy of commercial banks .