品牌创意

第二部分从品牌识别与品牌传播两大方面入手，阐述品牌设计的多维化策略与传达效应；第三部分通过大量实际案例，详细剖析基于维度元素的品牌创意传达方法。

The second part from brand recognition and brand communication two aspects , elaborated the brand design of multidimensional strategies and communication effects ; the third part through a large number of actual cases , detailed analysis based on the dimension elements brand creative communication method .

耶齐在她的新书《TheIdeaWriters》中探讨了品牌创意企业的新形势。

In a new book , The Idea Writers , Iezzi discusses the changing landscape of the brand creativity business .

这两人都步唐纳愠灓（DonnaKaran）之后尘，唐纳愠灓鹑去了路威酩轩旗下自己同名品牌创意总监一职。

That followed Donna Karan 's departure from her eponymous LVMH-owned brand .

类似理念在宝姿1961（ports1961）服装上得到明显体现，该品牌创意总监蒂亚奇班尼（tiacibani）设计了一款泡泡裙，看上去非常前卫和时尚，还可演变为一件较传统保守的裙装。

A similar philosophy is apparent over at ports 1961 , where TIA cibani , creative director , has made a bubble skirt that appears avant-garde and trendy and then converts into a more conventional , conservative dress .

我们在设计时都会用品牌创意出来的。

We are in the design will use the brand creativity .

品牌创意策略与文化透视

Strategies for Creating Brand Names & from a Cultural Perspective

广州市一唯文化传播有限公司是一家专业的品牌创意设计公司。

Guangzhou ONEWAY Cultural Diffusion Co. , Ltd is a professional creative design company brand .

Katy在米兰时装周上为Jeremy为意大利品牌作为创意导演的第一场秀担任了模特。

Katy appeared on the catwalk for Jeremys first outing as creative director for the Italian brand at Milan Fashion Week .

如今，该公司不仅要和开云集团、历峰集团（Richemont）等同辈争夺品牌和创意人才，还要和尤凯帕（Yucaipa，它持有巴尼斯百货公司[Barneys]和扎克·珀森[ZacPosen]的股份）等私募股权公司以及来自中东和亚洲的玩家们竞争。

Today , the company vies for brands and creative talent not just with peers like Kering and Richemont , but also with private equity firms like Yucaipa ( which has stakes in Barneys and Zac Posen ) and players from the Middle East and Asia .

正是由于圣罗兰（上世纪70年代创建品牌）创意总监艾迪斯理曼（HediSlimane）设计的上世纪70年代摇滚风格的首饰系列一款难求，公司销售额从2011年的3.53亿欧元飚升至2014年的7.07亿欧元。

Hedi Slimane , creative director of Saint Laurent ( which made its name in the 1970s ) has doubled the brand 's sales revenue from 353m in 2011 to 707m in 2014 , thanks to his sellout 1970s rock " n " roll collections .

和林赛罗韩为恩加罗品牌做创意指导一样吗？

Is it the same as Lindsay Lohan and her creative direction for Ungaro ?

市场营销是品牌设计创意的来源和检验。

The market is the source and test place of the design creativeness of the brand .

上海丰彦服饰有限公司是一家专业致力于品牌制服创意、设计、制作的知名服装企业。

Corporation is a famous garment company specializing In branding uniform development , designing , and manufacturing .

今天，文化品牌和创意产业越来越成为当代城市核心竞争力的一部分。

Today , culture branding and creative industry have become part of the core competitiveness of contemporary cities .

凯特身穿白色拖尾婚纱，由亚历山大•麦昆品牌的创意总监莎拉伯顿设计。

Kate wore a flowing white gown designed by Sarah Burton , the creative director of Alexander McQueen .

霍尔格o赫特森拉伯：在所有创意中，我们选择了两个特别适合奔驰品牌的创意进行比较。

HH : Out of all the ideas , we choose two that fit specifically to the Mercedes brand .

尽管经济形势严峻，但对艺术家的选择依然雄心勃勃，试图通过各种形式绘画、雕塑、比例模型、录像、装置展品和丝绸作品来唤起背后的营销、品牌和创意潮涌。

In spite of tough financial restrictions , the selection of artists is an ambitious attempt to evoke underlying stories of marketing , branding and creative ferment through various forms paintings , sculpture , Scale-models , video , installations , works on silk .

春天流行粉色的腮红和口红，而夏天则会是珊瑚色当道。彩妆艺术家以及化妆品牌RMK的创意总监Tolu说。

In the spring it was pink cheeks and lips and for summer it will be coral , says make-up artist and creative director for RMK Cosmetics , Tolu .

食品品牌文化的创意与构建

The creativity and construction of the culture of food brand

品牌与品牌创意新论

Brand and Brand Creation

据品牌研究所创意总监斯科特·皮尔格罗西介绍，这个词的读音是“co-MER-na-tee”。

It 's pronounced " co-MER-na-tee " according to Scott Piergrossi , president of creative for the Brand Institute , which crafted the name .

继其母进军时尚界后，年轻的罗密欧被该英国品牌的首席创意官克里斯托弗•贝利亲手选中，也取得了人生的首次重大突破。

Following his mother into the fashion world , the youngster was hand-picked by the British label 's Chief Creative Officer , Christopher Bailey , for his first big break .

本文在传播学、市场营销学、广告学、视觉思维等相关理论的基础上，对国内外运动品牌的广告创意策略进行了较为深入的比较研究。

From the theories of communication , marketing , advertising , visual thinking , the paper gives a more in-depth studying of domestic and international sports brand of advertising creative strategies .

继其母进军时尚界后，年轻的罗密欧被该英国品牌的首席创意官克里斯托弗贝利亲手选中，也取得了人生的首次重大突破。

Following his mother into the fashion world , the youngster was hand-picked by the British label ` s Chief Creative Officer , Christopher Bailey , for his first big break .

因此《凤凰周刊•生活》优秀的编辑记者们以坚定的品牌意识与创意激情迎来2008年，他们坚信《凤凰周刊•生活》杂志是属于我们共同的顶级时尚杂志。

Therefore our excellent editors and reporters insist on the sense of brand and the passion of innovation in2008.We believe that Phoenix Lifestyle Magazine is one of our best fashion magazine .

他们会在一夜之间成为某种品牌的设计师和创意人吗？

They will overnight become a brand designers and creative people ?

自从Lovehoney可以正式使用“五十度灰”的名字之后，其他品牌就必须更有创意才行。

Since only Lovehoney can officially use the " Fifty Shades of Grey " name , others have been forced to get creative .

因此怎样着力打造适应新经济时代的文化创意产业品牌，提升文化创意品牌形象，文化创意品牌延伸，怎样更加有效的经营、管理好一个成熟的文化创意品牌。

So it become more important to exert oneself to creative the brand of the original culture industry which adapt the new economy era , to promote the original culture brand image and the original culture brand extension .

当时她也在与另一个大品牌接触，考虑接受该品牌创意总监的工作，接受我采访的这个人当时对她说，如果她不接手麦昆，一定会后悔。

She was approached for the creative directorship of another major fashion house at the same time and this person told her she 'd regret not accepting the offer .

文中对设计创意是企业品牌化发展的原动力作了进一步的探讨与研究，品牌设计创意是设计师情感的表达；

This paper further explored on the creative brand design 's motivity in the development of corporate brand .