品牌延伸
- 网络brand extension
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应用模糊综合评价法的理论和AHP法,建立了品牌延伸综合决策模型。
Combined fuzzy mathematical method with the method of AHP , it builds the comprehensive decision making model of brand extension .
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品牌延伸对品牌资产的影响研究
Study on the Impact of Brand Extension Strategies on Brand Equity
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作为娱乐设备,Xbox实现了一次重大的品牌延伸,其大名已是家喻户晓。
The Xbox has become a household name with major brand extensions as an entertainment device .
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腾讯的品牌延伸主要对QQ这个品牌的延伸,比较倾向于使用单一品牌制,强调一两个主力品牌的作用。
The extension of Tencent is inclined to use a single brand , only one or two brand play a major role .
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消费者对品牌延伸的评价:运用残差中心化方法检验Aaker和Keller模型
Consumers ' Evaluations of Brand Extensions : Testing Aaker and Keller Model by Residual Centering Method
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我国房地产开发企业品牌延伸策略研究
Research on the Brand Expanding Tactics of Chinese Real Estate Corporations
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品牌延伸策略中的品牌核心价值中心论
Theory of Brand 's Essential Value in Strategy of Brand Extension
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消费者对我国产品品牌延伸态度研究
The Study of Customer 's Attitudes Towards Chinese Brand Extensions Products
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体会品牌延伸的成功看看你的手表
Smell the success of a brand extension and check your watch
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品牌延伸的目的主要为了品牌自身:品牌核心价值或品牌形象是可以改变的。
The main purpose of brand extend is for brand itself ;
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基于情感偏好的品牌延伸模型及经济分析
Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences
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论品牌延伸及在我国企业的运用
The Brand Extension and Its Application in Our Country 's Enterprises
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基于消费者个体差异的品牌延伸评价
Evaluation on Brand Extension Based on the Consumers ' Individual Differences
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论我国企业品牌延伸的实施策略
Discussion on Operation Tactics for the Brand Extension of China 's Enterprise
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品牌延伸对品牌权益影响之实证研究
Empirical Research of the Impact on Brand Equity by the Brand Extensions
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消费者品牌延伸评价的机理研究:回顾与展望
Review of the Mechanism of Consumer Evaluations on Brand Extensions
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文化差异背景下品牌延伸效果的研究
Research on the Effects of Brand Extensions under Cross-Culture Background
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探讨了旅游目的地品牌延伸的问题。研究了旅游目的地品牌延伸的条件和影响要素。
Furthermore , discussing the conditions and influencing elements of brand extension .
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主要包括品牌延伸、品牌保护和品牌扩张。
This chapter mainly includes three parts : brand extension .
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研究领域的创新&高科技品牌延伸领域。
Innovation on research area & High-tech brand extension area .
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基于结构方程模型的品牌延伸评价及实证研究
Estimating and Empirical Study on Brand Stretching Based on Structure Equation Model
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企业品牌延伸决策模型与绩效评价研究
Business Model of Brand Extension Decision-making and Performance Assessment Study
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第三部分阐述了品牌延伸几种常见的策略。
The third part discusses several common brand extension strategies .
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品牌延伸的理论与战略管理研究
Research on the Theory and Strategic Management of Brand Extension
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品牌延伸策略是企业推出新产品时常常采用的方法。
Brand extension strategy is often used when companies introduce new products .
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第三章对基于企业多元化战略的品牌延伸相关概念进行了界定。
The third chapter shows definition for diversification strategy and brand stretches .
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品牌延伸机制的研究与品牌策略
The Mechanism of Brand Extension and the Brand Extension Strategy
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基于多元化战略的我国品牌延伸研究
The Stretch Analysis of Chinese Brand Based on Diversified Strategy
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现代企业的营销环境复杂多变,品牌延伸是一把双刃剑。
The marketing environment is complicated and changeable for the modem enterprises .
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企业营销实践中的品牌延伸策略
Analyzing Brand Extending Strategy Technique from the Enterprise Marketing Practices