品牌延伸

应用模糊综合评价法的理论和AHP法，建立了品牌延伸综合决策模型。

Combined fuzzy mathematical method with the method of AHP , it builds the comprehensive decision making model of brand extension .

品牌延伸对品牌资产的影响研究

Study on the Impact of Brand Extension Strategies on Brand Equity

作为娱乐设备，Xbox实现了一次重大的品牌延伸，其大名已是家喻户晓。

The Xbox has become a household name with major brand extensions as an entertainment device .

腾讯的品牌延伸主要对QQ这个品牌的延伸，比较倾向于使用单一品牌制，强调一两个主力品牌的作用。

The extension of Tencent is inclined to use a single brand , only one or two brand play a major role .

消费者对品牌延伸的评价：运用残差中心化方法检验Aaker和Keller模型

Consumers ' Evaluations of Brand Extensions : Testing Aaker and Keller Model by Residual Centering Method

我国房地产开发企业品牌延伸策略研究

Research on the Brand Expanding Tactics of Chinese Real Estate Corporations

品牌延伸策略中的品牌核心价值中心论

Theory of Brand 's Essential Value in Strategy of Brand Extension

消费者对我国产品品牌延伸态度研究

The Study of Customer 's Attitudes Towards Chinese Brand Extensions Products

体会品牌延伸的成功看看你的手表

Smell the success of a brand extension and check your watch

品牌延伸的目的主要为了品牌自身：品牌核心价值或品牌形象是可以改变的。

The main purpose of brand extend is for brand itself ;

基于情感偏好的品牌延伸模型及经济分析

Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences

论品牌延伸及在我国企业的运用

The Brand Extension and Its Application in Our Country 's Enterprises

基于消费者个体差异的品牌延伸评价

Evaluation on Brand Extension Based on the Consumers ' Individual Differences

论我国企业品牌延伸的实施策略

Discussion on Operation Tactics for the Brand Extension of China 's Enterprise

品牌延伸对品牌权益影响之实证研究

Empirical Research of the Impact on Brand Equity by the Brand Extensions

消费者品牌延伸评价的机理研究：回顾与展望

Review of the Mechanism of Consumer Evaluations on Brand Extensions

文化差异背景下品牌延伸效果的研究

Research on the Effects of Brand Extensions under Cross-Culture Background

探讨了旅游目的地品牌延伸的问题。研究了旅游目的地品牌延伸的条件和影响要素。

Furthermore , discussing the conditions and influencing elements of brand extension .

主要包括品牌延伸、品牌保护和品牌扩张。

This chapter mainly includes three parts : brand extension .

研究领域的创新&高科技品牌延伸领域。

Innovation on research area & High-tech brand extension area .

基于结构方程模型的品牌延伸评价及实证研究

Estimating and Empirical Study on Brand Stretching Based on Structure Equation Model

企业品牌延伸决策模型与绩效评价研究

Business Model of Brand Extension Decision-making and Performance Assessment Study

第三部分阐述了品牌延伸几种常见的策略。

The third part discusses several common brand extension strategies .

品牌延伸的理论与战略管理研究

Research on the Theory and Strategic Management of Brand Extension

品牌延伸策略是企业推出新产品时常常采用的方法。

Brand extension strategy is often used when companies introduce new products .

第三章对基于企业多元化战略的品牌延伸相关概念进行了界定。

The third chapter shows definition for diversification strategy and brand stretches .

品牌延伸机制的研究与品牌策略

The Mechanism of Brand Extension and the Brand Extension Strategy

基于多元化战略的我国品牌延伸研究

The Stretch Analysis of Chinese Brand Based on Diversified Strategy

现代企业的营销环境复杂多变，品牌延伸是一把双刃剑。

The marketing environment is complicated and changeable for the modem enterprises .

企业营销实践中的品牌延伸策略

Analyzing Brand Extending Strategy Technique from the Enterprise Marketing Practices