中文品牌
- 网络Chinese brands
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从跨文化角度谈中文品牌名称的英文翻译
The Rendition of Chinese Brand Names into English : A Cross-cultural Analysis and Approach
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本研究运用语言和社会语言的双重镜头,目的是评估在中国运作的国际非营利组织的中文品牌名称翻译。
Using both linguistic and sociolinguistic lenses the aim of this study is to evaluate the impact of Chinese brand name translation on international nonprofit organizations operating in China .