动视

这些公司中包括一些此行业的重量级公司，如电子艺界、失眠者游戏工作室、动视暴雪和迪士尼。

The companies include some of the heavyweights of the industry , like Electronic Arts Productions , Insomniac Games , Activision and Disney .

动视同意斥资59亿美元收购KingDigital，缔造一家拥有月均5亿玩家受众的公司。

Activision agreed to buy King for $ 5.9bn , creating a company with a combined audience of 500m monthly players .

今年11月份，动视暴雪公司将发布《使命的召唤》系列游戏的最新一款：《使命召唤：黑色行动2》（CallofDuty：BlackOps2）。

This November , the company will be launching the latest installment in its call of duty franchise , call of Duty : Black Ops 2 .

美国动视（Activision）在上周于旧金山举办的一年一度的游戏开发者大会（GameDeveloper'sConference）上展示了他们的最新技术成果。

Activision ( ATVI ) is showing off new technology at the annual Game Developer 's Conference , taking place in San Francisco this week .

动视暴雪（ActivisionBlizzard）开发的《魔兽世界》（WorldofWarcraft）在注册用户和最高同时在线人数方面仍然排名榜首。

World of Warcraft by Activision Blizzard , Inc. ( ATVI ) still tops the list with the most registered players and peak simultaneous online users .

美国动视（Activision）在展览中首次公布了SledgehammerGames工作室的多人游戏《使命召唤：高级战争》（CallofDuty:AdvancedWarfare），现场玩家亲身体验了这款将于11月3日正式发布的游戏。

Activision used the convention to debut its multiplayer gameplay for Sledgehammer Games " Call of Duty : Advanced Warfare , allowing attendees hands-on access to the November 3 release .

同时，艺电、动视暴雪（ActivisionBlizzard）等游戏发行商在努力适应市场的过程中也开始力不从心。

Game publishers EA and rival Activision Blizzard ( ATVi ) , in turn , have had mixed results trying to adapt .

大约10年前，视频游戏公司动视暴雪（ActivisionBlizzard）首席执行官鲍比科蒂克（BobbyKotick）乘机飞往京都参观任天堂（Nintendo）。

About a decade ago , Bobby Kotick , chief executive of the video games company Activision Blizzard , flew to Kyoto to visit Nintendo .

目前的首席执行官中，动视暴雪（ActivisionBlizzard）的罗伯特•科蒂克、微芯科技（MicrochipTechnology）的史蒂夫•桑吉和Nvidia的黄仁勋，任期都超过了钱伯斯。

Of those chief executives active in the role today , Activision Blizzard 's Robert Kotick , Microchip Technology 's Steve Sanghi , and Nvidia 's Jen-Hsun Huang exceed Chambers " tenure .

不过帕彻也表示，随着越来越多的游戏开始包含近场通讯技术，这些手办的吸引力还会进一步上升。特别是很多年轻玩家原本就是迪士尼的“迪士尼无限”（DisneyInfinity）和美国动视的Skylander等手办的爱好者。

But Pachter says that as more games incorporate the technology , the appeal will grow , especially with the younger gamers who have driven sales of the similar toys toys-to-life franchises of Disney 's Disney Infinity and Activision 's Skylanders .

科蒂克以40万美元购买了该公司的股份，将公司迁往洛杉矶，并重新启用了原有名称——动视（Activision）。

Mr Kotick bought a stake of the company for $ 400000 , moved it to Los Angeles and gave it back its original name : Activision .

相比之下，动视暴雪（ActivisionBlizzard）的手机只占销售的6%（不含分销），而且手机收入同比下降了一半。

At Activision Blizzard , by contrast , mobile provides just 6 per cent of sales ( excluding distribution ), and mobile revenues have fallen by half from the same period last year .

两年前，在那笔总值82亿美元、回购维旺迪（Vivendi，持有动视大部分股份的法国媒体集团）所持股份的交易中，科蒂克与动视联名主席布赖恩凯利（BrianKelly）联手投入了1亿美元。

Together with Activision 's co-chairman Brian Kelly , he invested $ 100m two years ago as part of the $ 8.2bn deal to buy out Vivendi , the French media group that held a majority stake in the game maker .

本系统是一个二维随动视景系统。

The system is a two dimensional random variable vision system .

这次不是动视暴雪在中国的第一个动作。

The move isn 't Activision 's first in China .

通过发展和收购，他把动视公司打造成了游戏业的巨头。

Through both growth and acquisitions he built Activision into a gaming giant .

但是在动视，科蒂克对公司的资金就没那么大度了。

But at Activision , Mr Kotick can be less generous with company funds .

那么，动视暴雪公司究竟对在哪里？

What is Activision Blizzard doing right ?

这里列的是一些由美国动视公司公布的统计数据。

Consider these statistics released by Activision .

动视暴雪先前宣布，这款游戏的全球特许收入已超过了10亿美元。

Activision previously announced that the franchise had surpassed the $ 1 billion in global sales .

但至少就当下而言，动视暴雪公司似乎依然是这一领域难以击败的王者。

But , for the time being , Activision Blizzard still appears to be the one to beat .

游戏业的顶尖玩家；动视暴雪的鲍比·科迪克带动了电子游戏的茁壮成长；

Top of his game ; Bobby Kotick of Activision Blizzard has helped the video-game industry grow up ;

这也遭到了不少批评，指责动视公司只会一味地依靠对现有游戏的重复研发。

This has led to criticism that Activision 's approach is too dependent on exploiting and re-exploiting franchises .

动视暴雪说，正在对该游戏进行微调，以方便中国电脑游戏玩家在网吧里玩。

The game is being fine-tuned for PC gamers ' use in China 's Internet cafes , Activision said .

此外，今年上半年最畅销的游戏机和手持游戏（以美元计算）亦是动视暴雪公司的产品。

It also sold the top-selling console and handheld game , in terms of dollars , for the first half of the year .

动视暴雪上个月宣布该公司第二季度获得10.75亿美元的收入，实现利润1.85亿美元。

The company announced last month that it generated $ 1.075 billion in revenue during the second quarter and a $ 185 million profit .

科迪克的绝顶高招要属去年完成的合并动视公司和威望迪游戏分支，威望迪是法国的一个媒体集团。

Mr Kotick 's greatest coup was the merger of Activision with the gaming arm of Vivendi , a French media conglomerate , completed last year .

动视暴雪将尝试通过出售游戏道具的方式来赚钱，如出售武器升级装置或额外装备等。

Activision will try to make money by selling items to help users play the game , such as enhancements for their weapons or extra gear .

尽管这次交易让威望迪在合并公司中占有54%的股权，但却是由动视的管理团队来运营。

Although the deal gave Vivendi a 54 % stake in the merged firm , Activision 's management team was kept in place to run it .

到头来，他成了世界最大的电子游戏发行商——动视暴雪的老板，也算是十分合理的。

How appropriate , then , that he has ended up as the boss of Activision Blizzard , the world 's largest publisher of video games .