网络游戏运营

本文从网络游戏运营商的角度研究企业应如何为网络大型多人在线角色扮演游戏（MMORPG）中的虚拟产品进行定价。价格是价值的反映。

From the perspective of online game operator , This paper studys how companies to price the virtual product in the network massively multiplayer online role-playing game ( MMORPG ) . Price is a reflection of the value .

本文主要探讨了网络游戏运营商的安全保障义务。

This paper discussed the security obligation of the online game operator .

网络游戏运营支撑系统的分析与设计

The Analysis and Design of Online-Game Operation and Support System

第二，网络游戏运营商的权利也没有具体规定。

Second , the rights of operators does not specified .

其次，它损害了网络游戏运营商的收益。

Second , it tort the benefits of the online game operators .

这对于网络游戏运营商十分不利。

This situation is very bad for these operators .

本文对中国网络游戏运营企业、产业进入者以及其他相关业者具有一定的参考价值。

The paper provides reference for operation firms , entrants and related persons in China online game industry .

在早期网络游戏运营时代，策划者还很难想到道具收费模式。

In times of operation of inchoate network game , machinator thinks of prop collects fees very hard still mode .

本文为网络游戏运营商提出了依据消费者价值感知进行定价决策这一理论方法，并指出了具体的操作路径。

This paper presented the theory of pricing decisions based on consumer value perception and pointed out the specific operation path for online game operator .

通过数据仓库设计、构架、运行管理过程遇到各种实际问题，归纳总结了支持网络游戏运营的数据仓库设计和建立的经验。

During the data warehouse design , architecture , operation and management of a variety of practical problems encountered , they summarized the online game operator in support of data warehouse design and build experience .

但由于网络游戏运营商和游戏玩家之间缺乏沟通和理解，导致双方在对网络游戏行销设计的审美评价中产生了巨大的矛盾。

But because of game players online game operator and the lack of communication and understanding between the parties in the Internet , resulting in the game in marketing design aesthetic evaluation made a huge contradictions .

如何能唤醒企业多年的积累，用更科学的方法来指导网络游戏运营决策，是目前摆在各大网络游戏企业面前的一个重要课题。

Currently , how to wake up years of accumulated business experience of a company and use some much more scientific way to guide the online game operator in decision making has become a very important issue to every big online gaming industry .

经过实证研究，模型被证明有效，且有10个假设经验证成立。最后，本文对假设检验结果进行了解释，并为我国网络游戏运营商提出了有针对性的建议。

Through the empirical research , the model is proven to be effective , and 10 hypotheses are supported empirically . Finally , this paper makes explanations to the hypothesis based on testing results and puts forward some suggestions for our online game operators .

未经审批许可，擅自从事网络游戏出版运营服务的，一经发现，立即依法取缔。

Anyone engaging in online game publication and operation service without examination , approval and license shall be banned pursuant to law once it is found .

韩国政府已勒令国内三个人气最旺的网络游戏的运营商，在夜间拒绝未满18岁用户对游戏的访问。

South Korea has ordered the operators of the three most popular South Korean online games to block overnight access by users under the age of 18 .

网络游戏上网运营是指通过信息网络，使用用户系统或者收费系统向公众提供游戏产品和服务的经营行为。

The term " network operation of online games " refers to the provision of game products and services to the public via an information network by using a user system or fee system .

创立于1998年的9C公司，是目前中国网络游戏最大的运营商之一。

Founding 9C Company in 1998 , was one of the biggest operators of Chinese network game at present .

中国网络游戏产业的运营问题研究

A Research on the Operation of China Online Game

资深手机网游设计师，曾任移动梦网平台文字网络游戏夺宝中华运营策划。

Mobile phone games , senior designer , was the platform for text MonternetChinese online game operator planning Indiana .

蓝港在线是专业从事于网络游戏研发与运营的新一代互动娱乐企业。

LIN KONG online is specialized is engaged in the network game research and development and the operation new generation interacts the entertainment enterprise .

这款网络游戏的成功运营吸引到了数以百万计的中小学生，给教育网络游戏的设计带来一些启示。

The successful operation of this online game attracted millions of middle and primary school students , this case brings some enlightenment to the design of educational online games .

网络游戏在为游戏运营商带来巨大商机和经济利益的同时，也引发了大量涉及虚拟财产的纠纷甚至引发刑事案件。

The network game while brings the huge opportunity and economic efficiency for the game operator , also triggered a large number of disputes involving virtual property and even lead to criminal cases .

鉴于网络游戏玩家的弱势、网络游戏运营商的安全保障义务及公平原则，本文认为网络游戏运营商应承担更多的举证责任。

Considering the weakness of game players in giving proof , online game operators ' security obligations and the principle of equity , the paper proposes that the online game operators should be obligated in giving proof .

于此同时，由应用互联网所引发的各种纠纷也日益增多，其中由网络游戏虚拟财产引起的网络游戏运营商和玩家及玩家间的纠纷占据了很大的比例。

In the meanwhile , all kinds of disputes caused by the use of the Internet are increasing progressively , among which a large proportion is occupied by the disputes caused by the virtual property in online games between online game operators and players and the disputes among the players .

网络游戏虚拟产品的交易是网络游戏运营商一种独特的赢利模式。

Trading of online games virtual products is a unique profit model for online game operator .

本文从信息系统研究视角对MMORPG网络游戏进行了研究，有助于网络游戏运营商更全面的了解玩家对网络游戏的参与意向，对促进我国本土网络游戏的快速发展具有重要的参考意义。

This paper studies MMORPG based on the perspective of information system , it helps game operators to get more comprehensive understanding of online game users ' participation intentions and has an important reference value to promote the fast development of Chinese online games .

20世纪80年代国际互联网开始兴起，随着网络的普及，现实生活的情境被网络游戏运营商以虚拟地形式搬上网络平台。

Nineteen eighties , International Internet began to rise , Along with the network popularization , Real life situations is the network game operator in virtual form onto a web platform .

网络游戏虚拟财产法律关系的主体涉及：网络游戏开发运营商、代理商，网络游戏玩家，网络游戏代练者等。

Subjects of the law relation involve the development and operating businessman , the agent businessman , the game player , the player who do it for others .

立法层面，首先要通过立法或司法解释来明确网络虚拟财产权益的法律地位，其次要明确网络游戏运营商和网络游戏玩家的权利义务。

First of all , the legal status of virtual property rights should be made clear through legislation or judicial interpretation in the legislative system . Secondly , rights and obligations of online-game operators and game users should be established .

近年来，网络游戏产业已经进入到了稳定持续发展的阶段，各网络游戏运营商间的竞争也日趋激烈。

In recent years , the online games industry has entered a stable phase of sustained development . Competition between various online game operators is increasingly fierce day by day .