内容营销

报业内容营销的首先要解决的第一个问题就是内容定位问题。

The first problem to be solved in content marketing is content locating .

直到这里，内容营销、商机引导和邮件营销才开始变得有意义。

This is where content marketing , lead gen and email marketing start to make sense .

您准备好要使用内容营销策略了吗？

Have you developed a content strategy ?

隐性与显性的优势互补&内容营销与传统广告的全方位解析

Predominance reciprocity of recessive and apparent : Analysis of product placement marketing and traditional advertising

简单来说，内容营销是将有价值的信息与所卖的东西之间联系起来。

The simple definition of content marketing is to give away valuable information in order to sell something related .

从某种程度而言，报业经营其实是一个大的系统工程，而单就本文论述的内容营销方面来看，也是一个小的系统工程。

In a sense , newspaper business is actually a big systematic engineering , but as far as the content marketing concerned , it is also a small one .

内容营销是线上营销中最高效的和最赏心悦目的，因为它不仅有效而且同时还用其它媒体的展现。

Content marketing is the most effective and lucrative form of online marketing , because it not only works , it also builds a media asset at the same time .

奥尼尔只是说，他的公司处于“几十亿美元”的营销自动化行业与440亿美元内容营销行业之间——“营销预算中最大的单一支出。”这个领域真不赖。

O'Neill would only say that his company sits in between the " multibillion-dollar " marketing automation industry and the $ 44 billion content marketing industry -- " the single largest line item in the marketing budget . " It 's not a bad place to be .

2013年，美国竞技游戏大联盟（MLG）与Relativity影业公司达成了一项涵盖竞技管理、电视、电影与数码媒体等方面的内容与营销战略合作。

Major League Gaming and Relativity formed a strategic content and marketing partnership across sports management , television , film and digital media in 2013 .

这种营销模式是在原有4S营销模式基础上的推陈出新，其主要内容包括营销理念、营销组织和营销技术三个组成部分。

This kind of marketing pattern is developed in base of the 4S Marketing Pattern , and its main content includes the Marketing Concept , the Marketing Organization and the Marketing Technical .

营销既包括对节目内容的营销，也包括对广告时间的营销。

The marketing already includes the program content marketing , also includes the advertisement time marketing .

第四章对投资机会进行了深入的市场与竞争分析，并详细讨论了以目标市场选择、产品和服务战略为核心内容的营销战略设计。

In chapter 4 , the market and competition analysis is carefully made , and the marketing strategy is discussed .

主要内容是营销渠道风险管理控制研究重要目的、意义以及本论文的研究方法和思路。

It mainly introduces the meaning of risk control research of marketing channel and research method . The second part is about present research situation at home and abroad .

在市场运营过程中，以市场营销学理论（核心内容&营销组合策略）为指导，结合本项目的自身特点，通过长期的实践检验，而归纳总结的理论范型。

With the marketing theories ( core contents - marketing combination strategy ) in the marketing process , combination Sanda characteristics , the model is a theories instance after long - term fulfillment examination .

他们可能拥有投资内容、市场营销或实现业绩方面的技能。

They may have skills in investment content , marketing or delivery .

以选择适当的旅游营销渠道类型，加强对旅游营销渠道的管理，联合化营销渠道，网络化营销渠道等为内容的旅游营销渠道策略；

Place strategies of " choosing proper channel type , strengthening place management , unite channels , network channel " ;

综合各方面因素，出版企业的集团化发展之路势在必行。微创意、微内容、微营销，成为拉动出版企业集团化发展的三驾马车。

Micro creation , micro content , micro marketing , become a driving force for publishing enterprise group development of the three carriages .

你可以将现有客户群体跟可能拉拢的客户群体相区分开来，这样你可以更有针对性地对两不同群体以不同强调内容来进行营销。

You can separate your pool of existing customers from your batch of potential customers so that you can target each group separately , with separate emphasis .

在营销渠道危机的修复与再开发子系统里，介绍了营销渠道危机修复管理的主要内容，以及营销渠道危机预控与预警系统再开发的主要内容。

In the crisis recovery and redevelopment sub-system , the author introduced the main contents of marketing channel crisis recovery management and the redevelopment of the crisis forearm and alarm sub-system .

第三章从正反两方面入手，主要从内容分析、营销分析、媒介分析、受众分析、同类节目比较分析等几个方面对《超级女声》的成功元素进行了深入解读。

In the third chapter , it studies the successful factors such as content , marketing , media , audience and the kin program comparison with positive and negative effects of this program .

第二章是相关理论综述，明确了品牌和战略的涵义，进而提出品牌战略的内容和品牌营销战略的实施过程。

The second chapter is relevant theoretical overview , which defined the meaning of brand and strategy . Then put out the content of brand strategy and the process of brand marketing strategy .

第三、四章为本研究的主体内容，对营销力协同系统组织内协同和外协同的运行模式进行了深入剖析。

Then I divided the operation mode of cooperative system of marketing force into organization collaboration and coordination outside the organization . Chapter 3 , 4 , 5 are the main content of this paper .

营销人员不应只把新兴媒介形式看作一种挑战，而应将之视作一种鼓励营销受众分享营销内容乃至自创营销内容的难得机遇。

Yet marketers should view their expanding range of media options not only as a challenge but also as an opportunity worth grasping , to encourage readers to share content or even create their own .

基于资源的企业营销能力分析框架由三个层次的内容构成：营销文化、营销战略与营销运作，它是企业在与环境互动过程中实现竞争优势的重要手段。

The composition of corporate marketing capacity includes three elements : marketing culture , marketing strategy and marketing operation which serves as the important means to realize competitive adventages in the interaction between enterprises and environment .

营销管理是企业经营的重要内容，企业营销方式的选择和营销渠道的建设直接关系着企业的市场地位和企业的发展。

The marketing superintendence is an important content of an enterprise management . The choice of the enterprise marketing method and marketing distributional channel construction relate to the position of market place of the enterprise with developments of the enterprise directly .

营销组织与营销控制研究。营销活动与营销决策研究是市场营销学的核心内容，也就是营销学常说的4Ps，即产品策略、渠道策略、定价策略、促销策略。

The core idea of marketing is marketing activity and marketing decision , which is often mentioned as 4Ps in marketing , that is , product strategy , channel strategy , pricing strategy and promotion strategy .

本文的研究内容包括内外部营销环境分析、营销战略制定、7Ps服务营销组合策略制定以及策略实施建议。

The external and internal marketing environment , marketing strategy planning , 7Ps services marketing mix strategy planning and advises for implementing is discussed in this paper .

作为目的地营销工作的一项重要内容，目的地营销传播却处于效率低下、环境不断恶化的境况。

As a major element of tourism destination marketing , marketing communication is faced with the situation of low efficiency and worsening environment .

方法采用问卷调查和实地采访相结合的方式进行调查，内容主要包括对营销理念的理解、对医院广告的看法、医院品牌和顾客满意度等。

Methods Questionnaire and interviews were conducted to reflect understandings in marketing conception , advertisements , hospital brand , customers ' sense of satisfaction , etc.

文章第4章主要研究关系营销的内涵、特点、主要内容，以及关系营销战略重点、关系营销的市场模型、实施程序和具体策略。

Chapter 4th has mainly researched the Intension , characteristics , relationship marketing strategic emphasis , market model , the implementing procedures and concrete tactics .