媒介整合营销
媒介整合营销-
在保持自身优势的基础上，进行媒介资源的重组，与传统媒体的交互合作不仅是媒介资源产业化整合营销的要求，也是现代市场生存的需要和中国加入WTO的必然结果。
On the basis of keeping it 's own advantages , reforming media resource , cooperating mutually with traditional media is not only the requirement of " combining marketing " about media industrialization , but the inevitable outcome of modern market and WTO .