媒介消费者

由于保护媒介消费者利益和权利的民事法律规范散布于各种各样的法律法规之中，国内鲜有人对其进行归纳和列举。

Because the regulations of protecting the media consumer interests and rights intersperse among all sorts of civil laws , few people in our country made conclusions about them .

鉴于此，本论文试图从新闻传播和民事法律的角度对媒介消费者利益的有关问题进行深入的探讨。

In response to the situation above , the paper endeavors to probe into the subject of media consumer interests from the angle of news communication and civil laws .

根据我国《合同法》的规定，一旦公民作为媒介消费者与大众媒体形成了某种媒介消费合同关系，这种关系便受到法律的调整和保护。

These have formed a certain contracted relationships between the mass media and their consumers .

文章阐述了维护媒介消费者权益的法律依据以及相关权益。

The article elaborated on the media to safeguard the interests of consumers of legal basis as well as related rights and interests .

作者就合同法的条款适用于媒介消费者权益保护的问题作了具体的分析和讨论。

According to Chinese Contract Law , once a citizen forms a certain contract with the media as a consumer , the relationship is under the protection of the law .

补贴规制一方面对媒介消费者、媒介生产者和社会总福利产生一定的正面效应，使他们的福利水平实现了一定程度的提高，但另一方面会产生巨大的规制成本，导致一定的负面影响。

The subsidies regulations have two sides . On one hand , they have certain positive effects to the media consumers , media producers and the total social welfare , and bring many benefits . On the other hand they also caused some negative influence .

体验时代，传统媒体广告因媒介环境和消费者行为的变迁，遭遇前所未有的挑战。

In times of experience , traditional media ad comes up against unprecedented challenge because of change of media conditions and consuming behavior .

无店铺买卖合同，是指经营者在传统的固定营业场所之外，通过销售员或者其它营销媒介直接向消费者提供商品或者服务，消费者支付价款的合同。

Non-store retailing contract is the type of contract that operators conclude the contract with consumer through distributors and other medium providing commodity or services and consumers pay it out of the traditional fixed business location .

手机短信广告是以短信平台为依托，以手机短信为广告媒介，向消费者发布有关企业产品、服务、概念等信息内容的广告形式。

Message advertisement of the mobile-phone is the form of advertisement that issues the production 、 service 、 concept and so on to the customers based on the platform of the message and mobile-phone message as the medium .

新媒体技术的变革引发了新媒体营销的变革，媒介生态环境和消费者媒介接触习惯也因此而发生变化。

The reform of new media technologies has led to the change of the new-media marketing , with which the environment and consumer media habits have also changed .

大众传播媒介应当做好维护消费者合法权益的宣传，对损害消费者合法权益的行为进行舆论监督。

The mass media shall improve propaganda on the safeguarding of consumers ' legal rights and interests and shall use public opinion to control acts harmful to consumers ' legal rights and interests .

本论文首先对媒介消费、媒介消费者需要、媒介消费者利益等基本概念进行辨析和论述，然后结合学理的研究和法律的有关规定归纳出媒介消费者利益在法定层面的可能体现。

The paper initially differentiates and analyses the basic concepts such as media consumption , media consumers demand , media consumer rights , and then concludes the possible embodiment of media consumer interests in the legal layer through the research method of combination in the theory study and legal regulations .

这些传统付费媒介之外的媒介形式，说明消费者认知和理解营销信息的方式已出现巨大变化。

These expanding media forms reflect dramatic changes in the way consumers perceive and absorb marketing messages .

本文认为，有偿享用有线电视服务、订阅或者购买报刊、对推销大众媒体产品或服务的要约性广告作出承诺等媒介消费活动，都将使媒介消费者与大众媒体形成一定的合同关系。

The paper considers the usage of cable TV , the subscription and purchase of newspapers and magazines and the advertisements of media products are media consumptions .

试析媒介消费中的民事合同关系&兼论适用合同法的规定保护媒介消费者的合法权益

The Relations of Civil Contract in the Media Consumption and Contract Law with Protection of the Consumers

学员参加媒介素养活动越多，他们就越有可能成为明事理、懂操作的媒介使用者和消费者。

The more learners are involved in ML activities , the more likely they are to become informed and empowered users and consumers of media .