模糊营销
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比如产品概念落后,营销战略模糊,营销信息系统缺位,营销组织效能有限,营销组合因素缺乏竞争力,营销控制不到位等令人忧虑的问题。
For example , the concept of product falls behind . Marketing strategy is extensive . Marketing information systems are lack . Marketing organizational effectiveness is limited .
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最后采用系统工程中的模糊评价法对营销模型进行了评价。
At last fuzzy assessment in system engineering of marketing model was completed to value the designer .
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产品模糊地带的市场营销
Marketing in Indistinct Production Segment
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客运产品质量模糊评价模型及营销策略探讨
General Evaluation Model of Product Quality of Transportation & Passenger Traffic and Establishment of the Corresponding Marketing strategy
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笔者以层次分析模型与模糊综合评估模型为基础,通过对这两种评估模型进行分析,提出了基于改进层次分析法的模糊综合层次网络营销模式有效性评估模型。
The author proposes Level fuzzy comprehensive evaluation model based on the combination of AHP model and Fuzzy Comprehensive Evaluation Model .