敏捷营销

企业市场营销管理中敏捷性营销模式研究

Research of the Agility Marketing Model in Marketing Management of Enterprises

建立高效、敏捷的营销渠道已经成为家电企业新的利润来源。

It has been the new profit resources for the household appliance enterprise to set up high efficiency and quickly response sale channel .

随着市场环境的深刻变化，企业结合自身的条件和特点，建立敏捷性营销模式是提高企业市场竞争力的重要环节。

It is the important link of strengthening the ability in marketing competition that enterprises set up the agility marketing model according to their conditions and characters while the marketing circumstances change deeply .

企业敏捷性营销模式的建立应以市场为导向，以顾客为中心，再造营销组织，实现营销管理的创新。

In order to building the agility marketing model enterprises must take the marketing as direction , take the customer as center , rebuild the marketing organization , and realize the innovation of marketing management .

作为提高核心竞争力的主要手段，供应链、并行工程、经营过程重组、敏捷制造工程以及营销链等管理思想对企业发展起着重要的作用。

As main methods for promoting kernel competitive capability , Supply Chain Management , Concurrent Engineering , Business Process Reengineering , Agile Manufacture , and Marketing Chain Management stand development of modern enterprise in good stead .