媒介营销

受众选择行为与媒介营销的理念转变

Selection Actions of the Audience and the Change of Media Marketing Ideas

碎片化语境下媒介营销价值的构建&从售卖到分享的商业哲学转型

HOW TO MEET THE CRACKED MARKET Value Construction of Media Marketing Under Fragment Context

受众选择行为是媒介营销的导向和出发点。

Therefore , the selecting activity of the audience is the starting point and the orientation of media marketing .

他们是一个全新的媒介营销分享信息，观念，技术和专业知识。

They are an entirely new medium for sharing marketing information , ideas , techniques , and expert knowledge .

通过对中国武术职业联赛的研究分析总结出赛事品牌建设和媒介营销的方法和特点。

By studying WMA to analyze , summarize the methods and characteristics of brand establishment and media marketing of leagues .

所以，本文将在第一部分中联系媒介营销学中的相关理论，系统讨论湖南电视的产品定位、产品开发流程和产品开发策略。

So this article will systemically discuss the strategy of exploring of The Hunan Television Army with theory of economics .

在强调媒介营销至上的当下，媒介的市场定位是现代媒介经营的首要环节。

While stressing the supremacy of the current media marketing , the media market positioning is the first and foremost step of modern media business .

这给媒介营销带来了新的挑战，媒介经营者发现，单体媒介组织以自我为中心的营销立场或仅依靠产业内部资源无法达到预期目标。

These changes of mass media in marketing have brought new challenges , media managers found that media organizations monomer self-centered marketing position or only rely on the media industries resources it is very difficult to achieve the desired objectives .

在消费文化的影响下，怀旧成为了电视媒介营销的一种手段，电视媒介把当前大众所具有的这种怀旧情结商品化了，而怀旧景观其实是电视媒介与消费文化共谋的产物。

Under the influence of consumer culture , nostalgia has became a means of TV media marketing , television media public nostalgia commercialized , and the nostalgic spectacle is actually the product of collusion by the television media and consumer culture .

同时，社会化媒介营销也是现实社会文化的凸显以及映射，不同人群选择不同的社会化媒介，也真实反应了生活不同国家社会文化的特征。

At the same time , the application of social media marketing is the presence and reflection of practical social culture ; as different social media is selected by different kinds of groups , truly indicating the features of social cultures in different countries .

动漫营销将关注点集中在动漫产品的作品策划、市场策划、媒介营销以及对衍生品的开发与营销上，整合整个动漫产业资源，调动各个环节的积极性。

Comics and animation marketing focuses on planning , marketing , media marketing of comics and animation works , the development and marketing of derivative products , the integration of the entire comics and animation industry resources , and mobilizing the enthusiasm of all aspects .

媒介协同营销策略在业界已经运用并成效显著，《快乐女声》便是其成功典范。

Collaborative marketing strategy has been to use in the industry and get a significant results such as Super Girl .

论媒介活动营销中群体传播与大众传播的融合我们正在搞推销平装书的特别宣传活动。

The Research of the Integration with Group Communication and Mass Communication in Media Activity Marketing ; We are doing a special promotion of our paperback list .

陶瓷艺术品的出版媒介方式及其营销策略

Publishing media modes and marketing strategies of ceramic artwork publications

在新的评估标准之下如何更好评估媒介对于互动营销的价值。

How to evaluate the media in digital marketing in IMC environment ?

至少五年以上媒介代理，营销或公关管理岗位经验，岗位与现有公司架构相同。

A minimum of five years in an advertising , marketing or PR management position within a similarly structured company .

因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道，更是关乎中国大众传媒文化品格的一次反思。

So , finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations .

作为沟通旅游企业和旅游者的媒介，旅游市场营销在现代旅游业发展中的作用日益重要，旅游营销战略和管理已经成为现代旅游企业发展战略的核心内容。

As a medium of collaboration the travel enterprise with the tourist , the function of travel marketing is becoming increasingly important , the strategy and management of the travel marketing has already become very keen in the modern tourist industry .

本文根据既有的新媒体研究、媒介素养理论以及营销学的相关理论的研究现状，针对当前最热门的网络消费中存在的问题进行全局性的简要现象描述。

In this paper , based on the existing new media research , media literacy theory and the theory of marketing research , in view of the current network of the most popular consumer issues that exist in a brief overall description of the phenomenon .

其中定性分析参考了传播学、媒介管理学、媒介营销学的有关理论资料和案例分析材料、湖南弱势纸媒部分报纸公布的部分数据资料和与弱势纸媒的主要部门领导访谈的记录。

Which made reference to a qualitative analysis of communications ? Media management , media marketing of the theory of information and case study materials , paper-borne part of Hunan vulnerable part of the newspaper published data and vulnerable paper media interviews with the major departments of the record .

第三部分是探讨社会营销背景下媒介生态的调适，包括媒介社会营销的程序架构、媒介生态的变迁的表现等等。

The third part is to discuss the adjustments of media ecology , including the program building of media social marketing and the variance of media ecology , etc.