而在如何进一步按照市场化的需求来设计节目、开发更有针对性的营销方法和更宽阔的运营方式等方面的研究还有待进一步加强和挖掘，因此，本文的研究将从这个角度进行展开。
It is essential to further strengthen and explore in terms of designing market-oriented programs and developing more targeted marketing approach and wider operation forms .
开发性营销