客户化营销

在本文的研究中，笔者针对目前宽带业务竞争环境日趋激烈的现象，提出了客户细分和针对化营销等多项营销理念。

Moreover , in the aspect of increasingly fierce competitive environment of the current broadband services , the author proposes many marketing concepts for example , customer segmentation , marketing with specific purposes , and so on .

在战略实施中建议在产品和业务管理体系上通过整合资源以尽可能地减少成本，在市场定位、选择目标市场上采用差异化竞争的战略，面向高端优质客户全面推行差异化营销。

In Strategy implementation stage , City A Brach should try to minimize the cost of products and internal management , and apply differentiation competitive strategy in market position and objective market selection , apply an overall different marketing policy which is geared to the need of high level customers .

分析了面向客户关系管理的营销管理模式和适应客户化定制的营销BOM多视图间组织映射关系，以及营销BOM作为市场需求信息的载体向企业内部生产制造系统传递的机制。

The marketing management mode orienting customer relation management , the organizational mapping relations of the sale BOM multi-views , and the mechanism that sale BOM transmits to manufacturing system inside the enterprise as the carriers of market demand information are analyzed .