媒介战略管理

媒介战略管理案例分析。

Media strategy management case analysis ii .

论媒介战略管理的环境分析

On the Environmental Analysis of the Strategic Management of Medium

随后本论文详细介绍了实施媒介战略成本管理的具体步骤，即价值链分析、战略定位分析、战略成本动因分析，并具体探讨了如何通过价值链的重构来实施媒介战略成本管理。

Secondly , this article introduces the steps about SCM implementation precisely , including value chain analysis , strategic positioning analysis , and cost driving analysis . And the way how to realize MSCM through restructuring value chain is also explored .

近年他又努力开辟媒介管理学研究的疆域，获得了学界认可，《媒介管理学》、《媒介战略管理》是这方面的代表作。

In recent years , professor Shao has also made great effort to open the new field of media management research and received the authorization from the academy .