媒介公众

大众媒介在公众社会角色获得中的潜在意义

Potential Meaning in the Social Role of the Public Obtain of the Mass Media

善于利用媒介与公众进行沟通，控制危机程度，并注意传播技巧；

4 , be good at communicate with the public by agency , control the crisis degree , and notice the transmission skill .

因此，要平衡二者关系，还需寻求道德准绳的评判标准，这一约束需要新闻媒介和公众的自律和共同维护。

Therefore we need moral criterion to balance the relationship of the two rights , which need mass media and public 's self-discipline and maintenance .

媒介议程公众议程政策议程的三阶段论、传播动力学理论、政策议程的多源流理论、博弈论等，为分析这一政策议程变迁提供了分析框架。

Many theories like Transmission Dynamics Theory , the Multiple Stream Theory on policy agenda and Game Theory can provide an analytic frame for analyzing the changes of agenda setting .

由此，政府、媒介、公众也可以从良性互动的媒介生态循环中获得更大的社会整体效益。

The benign interaction among government , media and the public will lead to a healthy and balanced ecological cycle in which all aspects of the society can benefits from it .

媒介作为公众获取艾滋病信息的主要渠道，在艾滋病知识的传播方面起到了重要的作用，同时对公众的艾滋病态度形成与改变也有着重要的影响。

As the main channel for the Public to access to AIDS information , the Mass Media has played an important role in the spread of AIDS News , and also has important effect on the formation and change of the public attitude about AIDS .

他利用广播媒介来获得公众支持或安定民心。

He used the medium of radio when he wanted to enlist public support or reassure the citizenry

议程设置理论认为，大众媒介具有为公众设置议程的功能。

According to the agenda installation , the mass media possesses the function of setting agenda for the public .

随着网络社会的日益发展，新媒介越发受到公众的青睐。

With the development of network society , new media has been getting the favour of the public increasingly .

但是我们同样知道，这样的名声也可以被当作具有强大影响力的媒介用来吸引公众的注意力，调动他的名声所带来的世界上的所有资源。

But we have also learnt that such fame can also be an enormous affective medium to focus attention and mobilize resources for world he calls .

首先，分析了媒介议程对公众议程的影响。然后，从传播效果的层次、受众媒介接触时间属性以及信息传播过程的把关行为，详细分析了议程设置理论的特点。

Then , it analyses the characters of the Agenda setting , from the level of the communication effects , the timely character of the public contacting the media and the gate keeping of the media .

科技人物不仅是科技活动的主体，还承担了沟通科技界与大众媒介、与公众直接对话以及进行科学普及的职责。

The characters of science and technology are main body in this area , committing the responsibilities of communication between technology and mass media , popular science or even " displaying " science and technology directly to the public .

然后，文章简要回顾我国危机传播的历史，分析了三种危机传播模式即政府主控、媒介主导、公众主动模式的历史成因和主导理念，作者认为这三种模式都有一定的弊端。

And then , the paper reviews the history of crisis communication in China and analyzes the historical reason and the dominant idea of three crisis communication patterns : government controlment pattern , mass media guidance pattern and the public activeness pattern .

新兴媒体议程设置分为四个阶段：分众议程、媒介议程、公众议程和政策议程，也就是在传统的议程设置三阶段的基础上增加一个分众议程。

The agenda setting of new media could be divided to four periods : minority agenda , media agenda , public agenda and policy agenda . , which added the minority agenda in the base of three traditional periods of agenda setting .

二是政府对媒介的管理、公众的媒介素养，以及媒介批评与新闻自律的组织建设等外部环境应该尽快改善。

Secondly , the government 's regulation of media , public media literacy as well as the external environment for organization development of media criticism and press self-discipline should be improved as soon as possible .

以现代媒介环境为背景，以媒介、公众为主体对事件的过程和意义进行了解读。

Against the background of modern media environment , this paper , with focus on the media and the public , interprets the procedures and implications of the incident .

建设和谐社会需要构筑和谐的媒介生态环境，这同样需要媒介、政府、公众的共同努力。

Constructing the harmonious society needs construction of harmonious media ecology , government , the public and media must make the great joint efforts .

与公众地位提高后媒介角色的重新审视，提出媒介委托人角色公众赋予的延续；

Compared to the re-survey of the role of the media after the mass position raised , media as the " client " given by the mass is continuing .

从传播学视角来考量，大众媒介运用手中的文化权力与话语资源，借助各种媒介文本促成公众对剩女的印象存储，并最终积淀为刻板印象。

From the perspective of communication , using the cultural power and discourse resources , mass media forms a public impression of the " 3S Lady " through a variety of special cases , and eventually accumulates into a stereotype .