事件营销

企业事件营销传播的原理与策略研究

Research of Principles and Strategies in Enterprises ' Event Marketing Communication

浅谈我国旅游景区的事件营销

Talking about the Event Marketing of Our Country 's Tourist Scenic Spots

此外，乔布斯还从Mac发布中学到了“事件营销”的手段，通过精心策划产品的发布，创造出价值数千万甚至数亿美元的免费广告。

The carefully-planned generation of excitement surrounding each first release results in tens , even hundreds of millions of dollars of free advertising .

事件营销的概念也是近年来提出的。

The concept of affairs marketing also put forward in recent years .

事件营销及其应用策略探析

Event marketing and the exploring and analyzing of it 's application strategy

第二章整合多种理论体系，建立网络事件营销特有的理论构架。

Chapter integrating multiple theoretical system , internet event marketing unique theoretical framework .

略论事件营销的有效实施

On the Effective Implemention of Event Promotion in Marketing

关于非典时期企业事件营销的回顾与思考

Retrospect and Reflection on Event Marketing of Enterprises during the Special Period of SARS

事件营销在汽车市场中的应用剖析

Application Analysis of Event Marketing in Automobile Market

加强宣传促销和事件营销，以旅游形象拉动旅游大发展；

To strengthen propaganda and event marketing so as to establish a special tourism image ;

关键事件营销描述方式对消费者的品牌喜好选择具有显著影响。

Description of key marketing events of brand on consumer preferences have a significant impact .

事件营销是近年来国内外流行的一种市场推广手段。

Event marketing has been a popular market promotion measurement recently both home and abroad .

事件营销传播的特殊使命是对体验消费需求的满足。

Satisfying the consumption needs of experience has become a special mission of event marketing communication .

关键事件营销描述方式能够有效地影响消费者对品牌形象的评价。

Description of the key ways of marketing events to effectively influence consumer evaluation of brand image .

或者是针对事件营销策略进行事件策划，包装，炒作等等。

It is also directed towards the event scheming , packaging and sensationalization of the event marketing strategy .

事件营销是近几年来企业借用“热点”事件，进行营销传播常用的营销策略之一。

Event marketing is one of marketing strategies that enterprises usually use " hot " events to marketing promulgation .

采取政府营销、事件营销、媒体营销、价格营销等方式；四是培养旅游人才。

Adopt government marketing , event marketing , medium marketing , price marketing etc. Fourthly : cultivating tourist talents .

随着事件营销活动的日益频繁，怎样来评估事件营销的效果，却始终没有一个统一的标准。

As event marketing becomes increasingly frequent , however , there is no unified standard for assessing the effect .

首先对事件营销的概念做了界定，介绍了事件营销的特征。

First , the concept of event marketing has done a defined and describes the characteristics of event marketing .

传统媒体和网络媒体互动传播，引起共鸣效果，将网络事件营销的影响扩大化。

Traditional media and online media communicate interactively , the impact of the network events marketing is expanding rapidly .

通过研究发现：事件营销所传播的所有信息是通过一个品牌链接点与品牌产生关联的。

The author discovers : the brand is related to the information of the event by the Brand-linked Point .

第五章从品牌和创新的角度分析网络事件营销今后的发展趋势。

Chapter V from the perspective of the brand and innovation internet of the future development of event marketing trends .

事件营销创造了一个与接触点系统相对应的以品牌链接点为中心的接触系统。

Event marketing has made a Contacts System centered on the Brand-linked Point , corresponding to the Contacts ' Point System .

第一章界定网络事件营销的概念，并归纳网络事件营销的特征。

The first chapter defines the concept of network event marketing , event marketing , and summarized the characteristics of the network .

促销公关：促销活动是否有效？终端拦截能力弱？事件营销反应慢？

Public communication : whether activities are effective ? Whether end intercepting capability is weak ? Whether event marketing action is slow ?

在确定了八都齐旅游区的目标市场及重点市场定位基础上，分别从整合营销、差异化营销、事件营销和体验营销等方面给出了针对性地营销推广策略。

It gives the corresponding marketing strategies respectively from the integrated marketing , differential marketing , the event marketing and experience marketing etc.

事件营销，借来东风还要会发力也就是说，企业的优劣真正体现在与企业竞争力相关的因素（比如股权结构）上，而不是其他。

Event Marketing , Borrowed East Wind and be able to Use it A more practical example is loans borrowed by state-owned enterprises .

本文主要从旅游形象和旅游产品开发的差异化两方面对此分析。3、事件营销。

This article mainly from two sides analysis of difference for tourism image and tourism product development . 3 、 the event marketing .

在此基础上，研究了企业实施事件营销的作用机制，并且对其进行了详细的论述。

On this basis , construc of the enterprise to implement the role of event marketing mechanism model , and discussed them in detail .

此章的末尾还用模式简图探讨了事件营销传播过程中的各要素。

At the end of this chapter all the elements in the process of event marketing communication are clarified by means of a diagram .