乡村旅游产品

我国乡村旅游产品体系及其影响研究

Our National Rural Tourism Products System and its Impacts Research

我国乡村旅游业的蓬勃兴起和乡村旅游产品的多元化发展进程，极大的推动了黑龙江省乡村旅游业的发展。

In our country , the burgeoning rural tourism industry and the diversity development of rural tourism products have pushed tourism forward greatly in Heilongjiang Province .

首先对于开发乡村旅游产品做好企业策略上的调整，以配合乡村旅游开发的工作。

Firstly it makes a good cooperate strategy adjustment to be in line with the process of the rural tourism product .

最后，就如何开发阳朔乡村旅游产品提出建议与对策。探讨如何开拓中国的旅游市场，如何开发特色景观和城市形象，以及如何重建和利用具有历史性建筑。

It is found after my investigation and research that urban tour aesthetics is closely related to some hot topics today such as tour market development in China , construction of a beautiful landscape and special image of a tour city and reconstruction and utilization of some historical architectures .

要求加强基础设施建设，提高旅游服务质量，引进旅游人才，注重从业人员培训，解放发展思想，开发乡村旅游新产品，调整旅游规划，提升乡村旅游文化内涵。

Strengthen the infrastructure construction , improve the quality of tourism services , the introduction of tourism professionals , focusing on training employees , liberate the development of ideas , and develop new products , make adjustment to tourism planning enhance rural tourism and cultural connotations .

乡村旅游体验品牌产品营销对策研究

Research on Experience Marketing Strategy for Brand Products in Rural Tourism

乡村旅游是旅游产品的重要组成部分。

Rural tourism is an important component of tourist products .

本文分析了乡村旅游体验品牌产品营销的特点，提出了乡村旅游体验品牌产品营销策略。

This paper analyzes characteristics of experience marketing for brand products in rural tourism , and puts forward relative marketing strategies .

我国乡村旅游高级化的产品设计导向

Guiding of the Advanced Design of Country Tourism Production in China

在中国目前乡村旅游规划中，比较注重乡村旅游产品和市场开发，对乡村景观关注不够。

In the present rural tourism planning in China , planners paid more attentions to rural tourism product and market planning , attention to the village landscape planning is insufficient .

最后，以山东省乡村旅游为例，论证了乡村旅游产品立体空间格局的有效性和实践意义。

In the end , this paper took the rural tourism in Shandong Province as an example , to argument the validity and practice meaning of solid space construction in rural tourism products .

乡村旅游开发能否取得成功，关键在于乡村旅游产品的供给者与需求者之间能否做到信息对称，经营者、管理者能否正确了解游客的乡村旅游感知价值。

The success of rural tourism development , The key lies in rural tourism product suppliers and demanders of information between the ability to achieve symmetry , Operators , managers can correctly understand the perceived value of rural tourism visitors .

探讨了我国乡村旅游的发展趋势，认为，未来我国乡村旅游将向产品功能综合化、产品特色化品牌化、经营集约化、管理规范化、投资多元化等方向发展；

And it also discusses the future tide for rural tourism , which must develop in the direction of comprehensively touring function , singular brand , running collectivization and systematical management and investing pluralism .

因此，必须改变目前开发乡村旅游的方式，尽量保持乡村的本来风貌，注重挖掘乡村旅游产品的文化内涵，实施政府主导、人才兴业策略，促进乡村旅游的创新发展。

Therefore , we must change the present developing way of country-travel , keep rural original appearance as far as possible , consider to excavate the culture content of country-travel product , carry out government predominance , talents business initiating strategy , promote the creative development of country-travel .

通过研究乡村景观的构成要素及乡村旅游资源的分类，提炼出基于乡村旅游产品的乡村聚落景观的构成要素，分别为：乡村聚落旅游景观、乡村聚落旅游配套设施及乡村聚落旅游纪念品。

By studying the constituent elements of rural landscape and rural tourism resources , extract the constituent elements of rural settlements based on the products of rural tourism , namely : tourism landscape of rural settlements , tourist facilities of rural settlements and souvenirs of rural settlements .