腾讯音乐娱乐集团

与此同时，这首歌的发布也拉开了一场歌曲创作大赛的序幕，该比赛由腾讯音乐娱乐集团旗下的在线流媒体平台QQ音乐以及故宫博物院共同发起。

Meanwhile , the release of the song also marks the start of a songwriting competition jointly launched by Tencent Music Entertainment Group 's online streaming platform QQ Music and the Palace Museum .

腾讯音乐娱乐集团副总裁侯德洋表示，拥有8亿注册用户的QQ音乐与故宫博物院的这次合作，旨在鼓励国内年轻音乐人的原创性和创造力，并让年轻观众们关注中国传统艺术。

According to Dennis Hau , group vice-president of Tencent Music Entertainment Group , this collaboration between QQ Music , which has about 800 million registered users , and the Palace Museum , aims at promoting originality and creativity among young Chinese musicians as well as drawing young audiences to traditional Chinese art forms .