网络视频广告

利用SPSS统计软件，采用多种统计分析方法，验证了吸引力、认知度、信息针对性、行为度作为影响网络视频广告效果的四大关键因素及其重要度排序。

Using SPSS statistical software and a variety of statistical analysis to verify the appeal , awareness , information targeted , and behavior degree as the four key factors of impact on online video advertising effectiveness .

网络视频广告的传播特性及其媒介史意义

Communication Characteristics and Medium History Significance of Network Video Ads

本文以植入式网络视频广告作为研究对象，重点分析其互动性。

This paper targets at the implantable Internet video ad and the interactivity .

同时，违规网络视频广告也呈泛滥趋势。

Meanwhile , the illegal proliferation of online video ads also showed the trend .

网络视频广告在数字报业中的深度开发和整合

On the Depth Development and Integration of Networking Video Advertising in Digital Newspaper Industry

对网络视频广告六种常见形式进行了实证检验。

An empirical test was made on the six common forms of online video advertising .

这就使谷歌当仁不让的成为网络视频广告这个市场广大的新兴行业的老大。

This makes Google the clear leader in the fledgling but promising market for web-video advertising .

对网络视频广告的定义、分类和发展进行了系统梳理。

Conducted system sort of web video ads on the definition , classification and development of the .

本文采用基于消费者感知的角度研究网络视频广告。

In this paper , the study was based on consumer perception perspective of online video advertising .

网络视频广告是在数字化进程中伴随着网络视频的成长而成长的。

Online video advertising in the digital process is accompanied by the growth of the online video growth .

宽带的普及使网络视频广告成为主流媒体广告形式之一；

The popularization of wide band causes the network video frequency advertisement to become one of mainstream media advertisement forms ;

网络视频广告作为网络营销的一个手段，在表现形式方面有了多样化的发展。

The online video advertisement , as a means of network marketing , has developed into various forms of expression .

作为互联网广告的重要组成部分，网络视频广告一开始就显示出迅猛发展的态势。

As the important part of internet advertising , online video advertising reveals the rapid development momentum from the very beginning .

要产生网络视频广告收入，要求具备四个要素：内容创造、技术、广告制作以及广告销售。

Four elements were required to deliver online video advertising revenues content creation , technology , advertising production and advertising sales .

网络视频广告媒体的外部生态关系行销，主要包括以品牌吸引品牌，整合媒体平台与广告信息，在建立受众广告参与激励机制的基础上开展虚拟实境行销。

Internet video advertising media external ecological relationship marketing includes : attracting brand from brand , integrating media platforms and advertising information , and carrying out virtual reality marketing in the basis of the incentive of advertising audience participation .

能够更加直接的得到受众的一手资料和最直观的反应。二、理论概念的系统梳理：对于网络视频广告现状的表述，不同研究者或机构有不同的描述。数据统计也会有不少出入。

We believe audience can be the source of direct and first-hand information . Second , this paper summarized the theory and concepts : for the status of online video advertising representation , different researchers or institutions have a different description .

在互联网迅猛发展的今天，网络视频广告作为网络营销的一个手段，在表现形式方面有了多样化的发展，并越来越受到广告行业和学术界的关注。

With The rapid development of the Internet , as a means of network marketing , Web video ads have been developed into diversified direction in their performance forms , and get more and more attention from the ads industry and academia .

网络视频广告的传播既是人际传播的回归，又是议程设置的再现，它呈现出巨大的发展潜力和良好的发展前景，引起了传播学界和广告学界的普遍关注。

The spread of online video advertising is both the return of interpersonal communication and also the reproduction of the agenda setting . It shows the great potential of development and good development prospect lead to scholars of mass communications and advertising academics ' attention .

为了保障消费者利益，营造一个积极的广告产业氛围，迫切需要对电视及网络的视频广告进行监测的有效技术手段。

In order to protect consumer interests , to create a positive atmosphere of the advertising industry , there is an urgent need of efficient technical means for TV and network video advertisement monitoring .

网络视频已经成为体育广告的新载体。

More and more online video have been new carriers of sports advertising .

本文通过研究网络媒体中长视频广告产生的背景，长视频广告的类型和特点，以及网络媒体的营销模式。

This paper studies the long video advertising network media background , the type of long and features video ads and online media marketing .

在电视和网络广告之外&小论网络视频广告

Beyond TV and AD Network NETWORK

随着传统电视的收视率大幅下滑，而网络观众规模暴增，默多克曾表示，弄清适用于网络视频的新广告模式将至关重要。

In the face of staggering ratings declines for traditional television and an explosion of digital viewing , Mr. Murdoch has said that figuring out new advertising models for online viewing will be essential .

随着网络技术的发展，其优势将进一步显现。本文在前人研究的基础上，从基于消费者认知的视角出发研究网络视频广告效果。

With the development of network technology , its advantages will be further demonstrated , In this paper , based on previous studies , the research focused on network video advertising effectiveness from the perspective of consumer awareness-based .