线下广告

赠送样品属于线下广告。

Free samples are below-the-line advertising .

由此，Facebook可以突然之间获得大量的用户在线行为信息，并最终利用这些数据来出售更有针对性的线上和线下广告。

Eventually , the company could use the data to sell even more targeted ads both on and off the site .

这样线下广告公司就被逐步地细分了出来。

Therefore , ATL advertising company is gradually subdivided .

重新定位。当用户没有完成特定的网上行为时，营销人员将针对他们再次投放线下广告。

When ads are delivered off-site to users who did not complete a particular on-site action .

而线下广告通常需要以商品展示道具或其它辅助道具作为广告体验的载体。

BTL advertising usually requires merchandise display or other supporting props as carrier for the advertising experience .

线下广告制作公司便从传统的装潢公司、会展公司中不断变革和转变而来，逐步出现了一些专门从事线下广告制作的公司。

BTL advertising production company is constantly changed and gradually subdivided from the traditional decoration company and exhibition company , eventually , there are some companies are specialized in BTL advertising production .

同时增加线上和线下的广告宣传，跟踪下结果，做下投资回报率调查。

Supplement your affiliate advertising with both online and traditional advertising , but track results and always do ROI checks .

在智能手机用户人数居世界之最的背景下，中国已经同时成为了营销和科技公司的试验田，被它们用来测试那些旨在吸引消费者在线上和线下消费的广告方式。

With the largest pool of smartphone users in the world , China has become a petri dish for marketers and technology companies alike to test ways to get consumers to buy both online and off .