网络广告

WEB挖掘的应用&个性化网络广告

Web Mining Application : Customized Internet Advertising

网络广告是指利用Internet技术，最大限度的满足客户的需要，以实现开拓市场、增加盈利为目的的经营过程。

Internet advertising is refers to the use of the Internet technology , the maximum satisfy customer needs , in order to achieve market , and increase profitability for the purpose of business process .

点击率到目前为止一直保持在较高的水平(大约在3%~4%之间，而网络广告只有不到0。3%)，但这种高点击率可能只是由于新鲜感导致的。

Click-through rates have been high so far ( around 3 – 4 % , compared with less than 0.3 % online ) , but that may be a result of the novelty .

（目前，汀布莱克与网络广告服务商SpecificMedia共同拥有MySpace。）

( Timberlake is now part owner , along with specific media . )

通过对Internet网络广告的收集、归纳、整理，在网络广告的尺寸大小、投放形式、制作方式等三方面做了分类学研究，从而为网络广告的网站、业主提供有益的参考。

Internet advertisements collected and sorted , a taxonomy made up of dimension of advertisements , release forms as well as creating mode .

不管垄断不垄断，Facebook能否提供更好的网络广告服务？

Monopoly or not , can Facebook deliver a better internet ad ?

网络广告与CI集成系统研究

The Research on Internet Advertisement and CI Integrating System

不但从事网上经营的个人在Internet上发布广告，很多大型企业也开始关注并进军网络广告市场。

Not only the individuals engaged in online business advertising on Internet , many large enterprises have started to pay attention and to enter the online advertising market .

加入搜索引擎，这并不是Facebook模仿传统网络广告的唯一举措。

Nor would adding a search engine be the only move that Facebook has copied from traditional web advertising .

CPM是最常用的网络广告定价模式之一。

CPM is the most commonly used one of the online advertising pricing model .

网络广告是近年来随着网络的兴起与普及成长起来的新型广告模式，它使用Internet作为媒介，在广告展现和广告收费方面有别于传统的广告。

Online advertisement is a new advertisement model in recent years . For it uses the Internet as a media tool , online advertisement is different from traditional advertisement on ads show and charge .

在数据分析的基础上，论证了网络广告中QQ表情的传播特性。

With the data analysis , the essay demonstrates the propagation characteristics of QQ emoticons in online advertising .

基于FCB模式的网络广告表现策略研究

The performance strategy of Internet advertising based on FCB models

车载移动电视、电梯广告、户外广告、洗手间广告、户外大型LED媒体、电影贴片广告、卖场体验式广告、网络广告、电子邮件广告、手机广告等等。

Vehicle-mounted mobile TV , elevator ads , outdoor ads , toilets , outdoor large LED advertising media , movie previews , experiential ads , online ads , E-mail ads , mobile phone and so on .

隐私权问题涉及到cookies，它是网络广告公司植入消费者电脑内部，用以追踪他们所访问网站的小型数字文件。

The privacy issue involves cookies , the small digital files which online advertising companies plant on consumers ' computers to track internet sites they visit .

但在现实中，Facebook和Tweeter作为当今最热门的社交网络广告平台，就是建立在这种品牌轰动造势效应上的。

But in reality , the advertising platforms of today 's hottest social networks Facebook and Twitter are built around this type of brand messaging .

使用ASP和ACCESS2000，采用B/S模式开发了一个网络广告管理系统，能简化网站的广告管理，降低成本，安全可靠。

Using ASP and ACCESS 2000 , we adopts B / S mode to develop a network advertisement management system , which can simplify websites management , lower costs , and it is safe and reliable .

结论是：如果facebook无法变得无处不在，或无法兑现提供更优越网络广告的承诺，那么我们就很难想象它能实现必要的增长率或利润率。

The conclusion is this : it is hard to imagine the required levels of growth or margins if Facebook does not become ubiquitous or cannot deliver on the promise of a superior sort of Internet advertising .

但是，虽然它的六个YouTube频道和若干网站吸引了大量网络广告，这些和它的节目吸引电视广告的潜在能力相比还是太少。

But while its six YouTube channels and various websites attract plenty of digital advertising , those rates pale in comparison to what Vice 's shows could potentially command on television .

不过，网络广告的传统方式与这些高度私人化的信息无法很好地融合，Facebook还没能设计出一个办法来更好地利用它在用户的网上生活中所发挥的重要作用。

Traditional forms of web advertising , though , do not sit well alongside much of this highly personal information and Facebook has yet to devise a method that takes advantage of the role it plays in its users ' online lives .

Alphabet周一晚间的报告称，由于谷歌网络广告业务的发展势头强劲，其第四季度的净利润上涨了5.3%，达到49亿美元；营收上涨了18%，达到213亿美元。

Alphabet reported a 5.3pc increase in fourth-quarter profits to $ 4.9bn on Monday night and an 18pc increase in revenue to $ 21.3bn , as Google 's web advertising business continued to go from strength to strength .

随着广告竞争的日趋激烈，需要一种新的载体、新的传播模式，以达到更好的广告传播效果，因而QQ表情在网络广告领域中获得迅速发展。

With the competition becomes more intense , advertising needs a new vehicle and new propagation mode , in order to achieve better advertising effectiveness . So QQ emoticon has developed rapidly in the field of online advertising .

个性化设计理念下的网络广告

The Character Turns the Network that Design the Principle Bottom Advertises

精准营销：跨越网络广告的2006拐点

Precision Marketing : Span the Inflexion of Wed Ads in 2006

接着提出了网络广告的概念及其构成要素。

Then the thesis brings the concept and elements of cyber-advertising .

如何促进中国网络广告市场规模的成长？

How to increase the market scale of online advertising in China ?

网络广告竞价中的在线拍卖及其竞争策略

An Online Problem of Internet Advertisement Position Auction and Its Competitive Strategies

据我所知，做网络广告是很容易的事情。

As I know , it is easily to make web advertisement .

网络广告及其法律规制

On Network Advertisement and Its Legal Regulations LAWS AND REGULATIONS

新型消费文化趋势下的网络广告策略

Under the Trend of New Consumer Culture of the Online Advertising Strategy