网络游戏广告

对于网络游戏广告中宠物所引起的误解，我们表示道歉。

We apologize for the misunderstanding about the pets being a in-game item .

第三章主要对网络游戏广告的宏观市场环境与微观主体要素进行了系统分析，全面探讨了网络游戏广告发展所要面对的宏观、微观条件，优、劣势。

Chapter III systematically analyses the market environment and the main elements of the online game advertising .

二至五章是论文的正文部分。第二章主要阐述了网络游戏广告相关概念与网络游戏广告市场的发展状况。

The main body of the paper is from II to V. Chapter II mainly expounds the concept of online games advertising and the development of the advertising market .

中国网络游戏内置广告行业发展研究

A Research on China 's Online In-game Advertising Industry

互动传播对于网络游戏植入式广告而言是一把双刃剑：如果能够巧妙地与游戏玩家进行互动，那么就能成功地渗透品牌及产品信息，达到理想的传播效果。

If you can subtly interact with game players , it can successfully penetrate the brand and product information to achieve satisfactory effect .

网络游戏&隐性广告的下一个植入点

Online Games & the Next Position of Recessive Ads

那如何测量网络游戏置入式广告的效果、对网络游戏置入式广告效果产生影响的因素有哪些以及在网络游戏中怎样合理置入广告才能达到最好效果，这些是本论文需要解决的问题。

How to measure the network game into type advertisement effect ? Placing type advertisement of network game factors of effects have ? In the network game in placing ads can achieve how reasonable the best effect ?