网络公关

作者是网络公关助理经理。

The writer is an assistant manager of public relations on line .

我们主要使用的是狭义上的网络公关概念。

We are using the network on the narrow concept of public relations .

这项调查由凯旋全球调查网络公关公司和“MARC调查”品牌发展公司在加拿大和美国开展。调查表明，在很多人看来，彬彬有礼的男性比那些不懂礼貌的男性更具魅力。

The survey , conducted in Canada and the United States by public relations firm Ketchum Global Research Network and brand development firm MARC Research , showed that men with good manners are considered more attractive than those without .

试论现代企业对网络公关的运用

A Dissertation about Modern Enterprises Using Network for Public Relationship

传媒的变革与网络公关

The Reform of Media and Public Relations in Internet

网络公关是高校图书馆公关的新举措

Public Relations of the Network : a New Pubic Relation Strategy of University Library

论现代图书馆的网络公关

Public Relations of the Modern Library Network

政府网络公关是政府公共关系的重要组成部分。

The government network public relations are the important part of the government public relations .

网络公关产生的直接原因是互联网的出现和应用。

The direct cause of the emergence network of public relations internet is the Internet and applications .

从这种意义上来说，这项工作看上去非常像传统的公关，区别只是它是一种网络公关。

In that sense , the work seems a lot like old-fashioned public relations , but in cyberspace .

第三部分，政府网络公关模式的提出、构成与类型分析。

Part 3 talks about the network mode of public relations proposed by the Government , Constitution and type analysis .

首先对双向-主动-引导型网络公关模式的内涵和特征进行界定，以便大家有个清晰的理解。

First of all , defining the connotation and characteristics of the mode dual-active-guiding , for everyone has a clear understanding .

分四个小节重点阐述了政府网络公关的概念、形式、功能及影响因素。

Divided into four sections focus on the Government networks concept , form , function and influence factors of public relations .

政府正在开展专项整治活动，针对网络公关公司敲诈勒索，进行有偿删帖活动进行治理。

The revelations come amid a government campaign to crackdown on PR firms blackmailing companies to have negative reports taken off of websites .

网络公关是数字化环境下的公共关系，是公关在网络中的延续。

The public relation in the Internet are developed in the digital situation , and they are the continuation andexpansion of the traditional public relations .

实际上，网络公关公司只是对传统媒体广告公司向网络领域的延伸。

" Acually , Internet public relation businesses are innovation of traditional advertising agencies in Internet sector ," Ren , a marketing planner of Shenyang Chuangshi Era Advertising Corp.

政府网络公关是传统政府公关方式在网络载体中的投射，也在一定程度上有别于传统政府公关方式。

Government network public relations are the cast of the traditional government public relations in the Internet world , and are different from the traditional government public relations in some degree .

而导致公关能力弱化的主要原因在于，网络公关工作在公关主体、公关平台、信息公开制度与公关引导力建设上的缺失。

The main reason lies in the lack of construction between the subject , the platform of the public relations , the information disclosure system and the guiding force of public relations .

网络公关的兴起缘于因特网和电子商务的发展、网络传播方式较之传统传播方式的创新，以及公关业发展的需要。

The network of public relations due to the rise of the Internet and e-commerce development , network transmission than the traditional means of innovation , as well as the public relations industry .

南京珠峰信息技术有限责任公司成立于2002年，是一家专门从事软件开发、电子商务开发、网络公关、IT市场调查研究的高科技公司。

Nanjing Everest Information Technology Co. , Ltd. ( NEIT ), founded in2002 , is a well known high-tech company engaged in software development , e-commerce , PR Online and IT marketing research .

网络公关能够为企业提供信誉度，进而在广告中创造可信度，两者的配合则可以让产品在市场中所向披靡。

Network public relations can offer credit to spend for the enterprise , create reliability in advertisement then , cooperate bothly to be able to let a product be in the market invincible .

从政策、资源、文化、社会和技术5个方面阐述对政府网络公关的影响，为下文模式的划分和构建提供理论依据。

From policy , resources , culture , society and technology 5 areas elaborated on the Government networks public relations impact , built for Division of the models below and provide a theoretical basis .

随着互联网的全面普及，以传播和沟通为主要手段的政府公共关系发生了新的变化，政府网络公关应运而生。

With the wide spread of the Internet , new changes have taken place in government public relations , whose main means are spreading and communication , thus government network public relations came into being .

随着网络公关的兴起，在一阵盲目跟风之后暴露出来了一些问题，主要有对网络公关认识不清以及将网络公关和网络广告相混淆等。

Along with the rise of the public relation on network , some problems are exposed out after following-up , which are mainly following : ambiguous cognition of it and confuse between it and advertising on network .

第三部分，提出了企业公共关系的新经济发展策略。包括网络公关策略、内部公众管理策略、外部公众的沟通协调策略及公共关系的国际化与民族化发展策略。

In part three , it mainly offers some new corporate Public Relations development strategies under the situation of new economy based on statement mentioned above , including internet PR strategy , inner public management strategy , external communication strategy and internationalized and domestic strategy .

提升政府网络公关能力，关键在于加强公关主体专业化培训、推进网络公关平台建设、完善网络平台信息公开制度、以及提升网络公关引导力。

To improve the government network public relations capability , we should strengthen the training of the professional subject in public relations , promote the construction of the network of public relations platform ; perfect information disclosure system network platform and enhance the network public relations guidance .

增强政府网络常态公关能力，能够对网络突发事件起到防范于未然的积极作用，有效维护政府的正面形象，提升政府公信力。

Improving the normal government public relations capability can prevent the Network emergencies from happening , maintain a positive image of the government and enhance the credibility of the government .

网络时代企业公关应对策略

The Enterprise Public Relations Answer Strategy in Network Ages

一方面，政府可以利用网络开展危机公关。

On the one hand , the government can use the Internet to carry out crisis research .

网络时代企业危机公关面临的两大挑战及原因分析

On the Two Challenges Enterprise Crisis Public Relations Facing and its Reasons in the Age of Internet