网格化营销
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本文认为要优化和改进株洲电信的营销渠道体系,就要全面落实渠道属地化管理,加强对渠道的掌控和冲突管理,实施网格化营销体系,引入考核评估体系,最终提升公司的竞争力。
The paper consideres that optimize and improve the marketing channels system of Zhuzhou telecom must to finalize management of channels regionalization , strengthen the marketing channel control and conflict management , implement the Gridding marketing system , introduce the assess system , at last promoting market competitiveness .