消费者感知

如何将精彩的NBA赛事让消费者感知，不仅关系到NBA赛事价值的实现，而且对NBA赛事本身的发展起着决定性的作用。

How wonderful NBA season , let consumer perception is not only related to the NBA competition , and to realize the value of the NBA season itself development plays a decisive role .

基于消费者感知的价格促销策略研究

A Study on Consumer Perception Based Price Promotion Strategy

消费者感知风险及减少风险行为研究

The Research on the Consumer Perceived Risk and the Reducing Risk Behavior

而消费者感知风险与广告媒体搜寻信息努力之间没有关系。

The relationship between cognitive risk and advertising search effort was not significant .

基于消费者感知视角的物流外包与企业品牌损益

Logistics Outsourcing and Enterprise 's Brand Profit and Loss Based on Customer Perception

产品因素对消费者感知风险影响的实证研究

An Empirical Analysis of the Impact of the Factors of Product to the Consumers ' Perceived Risk

个人卷入水平、网上购物的自我效能感对感知风险有直接影响，个人卷入水平越高，消费者感知到越多的购买风险。

The perceived risk was significantly influenced by both the personal involvement and the self-efficiency of online-shopping .

本文采用基于消费者感知的角度研究网络视频广告。

In this paper , the study was based on consumer perception perspective of online video advertising .

而品牌名称的语音特点是消费者感知品牌属性的根本出发点。

But for consumers , perceiving the sound properties of the brand name is their fundamental starting point .

第二个问题是，在不同的市场信息条件下，如何进行基于消费者感知的产品线设计与定价。

The second question is the product line design and pricing based on consumer perception with different market information .

具体体现在整个购买决策过程中，尤其是信息搜寻行为、品牌选择行为更是与消费者感知到的风险情况密切相关。

In the purchasing decision process , especially the information search and brand choice behavior are related to the perceived risk closely .

除了消费者感知服务差异外，其他因子都与品牌敏感都成正相关关系。

Except for consumers ' perception of the differences in service , the relationship between the other factors with brand-sensitivity is positively correlated .

在电子商务环境下，消费者感知到的服务质量显然也会影响其对在线企业的评价和认知，而消费者这种评价和认知，正是企业声誉的来源和组成成分。

In the e-commerce environment , the service quality perceived by consumers has a clear affect on their evaluation to online businesses and cognitive .

同时依据实证分析结果为运营商如何通过提升消费者感知价值达到价格优化提出了探索性建议。

At the same time , the paper proposed to the operator some exploratory suggestions to reach price optimization by enhancing the customer perceived value .

本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。

This study presents a general mode of influences on the perceived risk , these factors are consumer , product , the vendor and other factors .

文章认为将目标成本定价法和消费者感知定价法有机结合是现代营销观念下比较切实可行的方法。

The paper considers that it is the practical way to organically combine the target cost price fixing method with the consumer sense price fixing method .

最后根据消费者感知度和认可度，评价旅行社品牌定位效应，并通过反馈分析，对旅行社的品牌定位进行改进。

Lastly the evaluation of customer perception and approval is used as a feedback to improve the initial brand positioning in order to obtain better brand performance .

本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。

This article begins with the analysis of the contents , extra value of customer 's feel of brand personality , which states importance of brand personality .

目前参照群体对消费者感知价值和购买意愿的影响在研究领域中日益受到重视，同时这个问题也引起了企业界的广泛关注。

The research about the influence of the reference group on the consumer 's perceived value and buying willingness has been an increasingly hot issue in the research field .

文化维度对感知风险也存在显著影响；不确定性规避程度高、集体主义倾向强的消费者感知风险比较高。

Culture has significant effect on perceived risk too . Consumers ' higher degree of uncertainty avoidance and collectivism intention is , the higher perceived risk will be . 4 .

因此对消费者感知风险构面、影响因素及减少风险行为进行研究，对企业开展营销活动有着积极的指导和借鉴意义。

Therefore the study on the composing and the influence factors of the consumer perceived risk , and the reducing risk behavior might have a positive instruction and reference to marketing .

本文基于网络外部性和消费者感知价值从运营周期的角度来研究虚拟经济体中的主要代表-MMORPG网络游戏。

This paper is based on network externalities and customer perceived value and chooses the life cycle angle to study the main representative of " virtual economies " & online game MMORPG .

本研究在理论上为研究电视购物消费者感知风险提供了一个新的视角，在实践上为电视购物从业者提供了一定的理论指导和发展建议。

In this study , in theory , to study the TV shopping consumers perceived risk provides a new perspective , in practice , for the TV shopping practitioners provide some theoretical guidance and development proposals .

其中，食品质量、消费者感知价值、消费者满意、消费者信任、转换成本和原产地效应等六个因素对于消费者重购意向有显著的正向影响作用，而替代品吸引力对于消费者重购的影响则不确定。

Food quality , perceived value , customer satisfaction , customer trust , switching cost and origin effect have positive influence on Green food repurchase intention . But the influence of substitute attractive is not very clear .

文章基于绿色消费和绿色营销的互动发展机制，从消费者感知效力、利他主义、自由主义和环境保护意识四个细分变量分析了绿色消费行为，揭示了其间隐含的营销策略启示。

Based on the interactive development mechanism between green consumption and green marketing , this article analyses four subdivision variables : perceived consumer effectiveness , altruism , liberalism and environmental concern , and proposes the marketing tactics enlightenment .

本研究立足消费者感知视角构建了企业社会责任行为表现、企业认同、品牌资产的整合模型，探究饮料行业企业社会责任与品牌资产的关系。

In order to explore the relationship between the corporate social responsibilities and brand equity , this research will build an integrated model of corporate social responsibility behaviors , company identification and brand equity based on the consumer perspective .

结合消费者感知价值理论中的得失思想以及隐私计算理论中的风险收益思想，本文将内在感知因素划分为利得和利失两个部分。

After combining the gain and loss thought in the customer perceived value theory and the risk benefit thought in the privacy calculus theory , this paper divides internal beliefs into two parts : perceived benefits and perceived sacrifices .

独特的建筑风格、丰富的人文资源、珍贵的历史遗存和独特的地域风情等传统文化，使来此的消费者感知到商业街的无穷魅力，并且影响着消费者的惠顾行为。

Such traditional culture as unique architectural style , rich cultural resources , precious historical relics , unique regional style and so on make consumers who come to the commercial streets perceive their infinite charm and affect consumers ' purchasing behavior .

本论文针对个人电脑的消费者感知风险构面，重新划分出产品风险、身体安全风险、社会心理风险、信息风险、售后服务风险这样五种风险构面；

Aiming at the consumer perceived risk existing in the personal computer market , five new kinds of the consumer perceived risk are summarized They are product risk , body safety risk , social psychology risk , information risk and after services risk .

根据统计分析结果，研究得出以下结论：1、本研究将网络信息环境所包含的两个重要因素，信息负载和信息控制力作为自变量，并引入消费者感知到的完成任务的认知努力作为中间变量。

According to the statistical results , conclusions are drawn as follows : 1 . Two important network information environmental factors , information load and information control , were treated as independent variable , and perceived cognitive effort was introduced as an intermediate variable .