消费者反应

从公共政策、技术、消费者反应和公司战略来看，问题的答案已经开始显现。

That answer is already unfolding in terms of public policy , technology , consumer response and corporate strategies .

文中依据顾客感知价值维度和企业慈善对消费者反应的作用机理设定企业慈善的4大维度和消费者反应的3大维度，并按照具体指标分别设计问卷，调查消费者对企业慈善的心理和行为反应。

Four dimensions of enterprise philanthropy and three dimensions of consumer response are designed based on the dimensions of customer perceived value and the mechanism of enterprise philanthropy and consumer response . And then questionnaires are designed to investigate consumer response .

同时，随着企业社会责任（CSR）在企业战略管理及营销实践中的逐渐应用，有关企业社会责任与消费者反应的研究已成为理论与实践讨论的热点。

Meanwhile , along with CSR gradually being applied in corporate strategic management and marketing practice , the research of CSR and consumer responses has become a hot discussion topic .

公司会在市场上对产品进行测试，对消费者反应进行评估。

Companies tested products in the market and evaluated customers ' response .

基于消费者反应视角的企业社会责任研究

Studies on the Corporate Social Responsibilities : From the Perspective of Consumers ' Responses

我们的运动是计划周详的，是用尽办法宣传的，可是消费者反应不佳。

Our campaign was well conceived and highly promted , but the consumers failed to respond .

本文探讨了俄语广告文本赖以依存的信息诉求心理机制和潜在消费者反应的心理模式。

This article mainly discussed the Russian advertisement text information sues ' psychology mechanism and the potential consumer 's reaction process psychological pattern .

直复营销以其精准的目标指向性、营销效果的可衡量性、消费者反应速度的迅捷性以及顾客关系的持久性等优势，为困境中的企业提供了新的思路与出路。

Direct Marketing offers a new door to these frustrated companies , base on its advantages such as precise orientation , measurability of marketing result , high-speed reaction of customers and long-lasting customer relationships .

我们把产品照片放在Instagram上，然后根据消费者的反应来决定产品数量，这样我们就建立起了一种以粉丝为基础的商业模式。

We are using the reaction to our products on Instagram to come up with product numbers so we are building a fan-based business .

这家公司的未来主要取决于消费者的反应。

The future of the company will depend crucially on how consumers respond .

基于消费者行为反应的缺货管理研究

A Research on Out-of-Stock Management Based on Consumer Reaction

但日本消费者的反应显然正相反。

But Japanese consumers apparently feel rather differently .

许多消费者都反应实际得到的商品不是在网上看中的商品。

Many consumers have been the actual reaction of goods online than in the eyes of goods .

它表示，消费者的反应“无法预测”，并提醒涨价可能会导致销量减少。

It said the response of consumers was " unpredictable " and warned that the increases could reduce sales volumes .

品牌依恋不仅可以更好地预知较高层次的消费者行为反应，而且是强势品牌资产的重要来源。

Brand attachment can not only effectively predict the higher level of consumer behaviors but also constitute one of the critical sources of brand equity .

本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。

For evaluating short-term newspaper advertising effectiveness , the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers ' telephone response .

在欧洲，消费者的反应程度不尽相同，例如在德国消费情况没有变化，而在意大利禽类消费下降了40%。

In Europe the reaction has been mixed , for example in Germany there has been no change while consumption of poultry in Italy has declined by40 percent .

经试产试销，消费者的反应良好，产品放置一年后，其风味仍然没有变化，而且鳗骨中含有丰富的钙（800mg/100g左右），具有良好的功能效果。

After trial of producing and sale , there are good reactions come from consumers , leave the eel-osteal can for one year , it 's flavour hadn 't changed yet .

到目前为止，面对可能的裁员潮以及经济放缓，中国消费者的反应与别的地方没什么不同：增加储蓄（虽然这可能部分是由于中国股市的糟糕表现），以及减少大件消费。

So far , Chinese consumers have responded to job losses and slower economic growth like everyone else , saving more ( although that is partly a symptom of a horrid stock market ) and cutting back on big-ticket purchases .

有关SK-II化妆品可能危害健康的报道，引起了一些中国消费者的激烈反应（部分反映在互联网上），并迫使宝洁提供赔偿。

The reports of possible health risks prompted a fierce backlash from some Chinese consumers , partly orchestrated on the internet , and forced P & G into offering compensation .

比如采用焦点小组和问卷调查想结合的方式。量化这种影响，提前认识到对消费者可能的反应。

Do enough marketing research like focus groups combined with surveys to quantify the impact and get a sense of how customers will react .

企业想要施行慈善以获得广大消费者的积极反应，光靠不断增加捐赠数额是不够的，必须要把慈善与消费者反应紧密联系起来。

If one company wants to get consumers positive response , it should contact enterprise philanthropy with consumer response , not only increasing donations .

论述了冷饮市场实行食品质量安全市场准入制度前后，冷饮企业、商家、消费者的不同反应；

Different responses from the beverage enterprises , distributors and consumers after the QS admittance system was put into practice in beverage market were discussed .

美国种植水稻的农场主一直刻意避免商业化种植转基因水稻，以免在欧盟、日本和沙特等主要出口市场引起消费者的激烈反应。

US rice farmers have steered clear of planting GM rice commercially to avoid any consumer backlash in key export markets such as the EU , Japan and Saudi Arabia .

本文认为企业在制定自己的品牌塑造与推广策略时必须同时考虑到营销目的和消费者可能的反应，因为只有被消费者接受的品牌才是真正的品牌。

In this paper , the author believes that companies should take the marketing goal and consumers ' reaction into account when implement designed brand-mold and spread strategy , because the brand is the real brand just when consumers accept it .

研究人员发现近期消费者的消费习惯反应了当前的鞋跟指数，平底鞋的销量比上年增加了25%，说明消费者目前的状态是保守且低调的。

Recently , researchers have seen this reflected in customers shopping habits with flat shoe sales up 25 percent year on year , suggesting that the current mood is stoic and conservative . ( Source : dailymail . co.uk )

利用广告引起消费者的情绪情感反应，进而产生有利于产品销售的效果，这在广告策略中被称为情感担保。

The emotional bonding is an advertising tactic that helps marketing through leading to consumer 's emotional response .

但广告客户使用弹出窗口和垃圾邮件之类令人讨厌的技术，已激起消费者的对抗性反应。

But advertisers have triggered a consumer backlash with such obnoxious techniques as pop-up ads and email spam .

在中国消费者对iPhone5的反应一直令人难以置信，苹果的首席执行官蒂姆•库克昨日在一份声明中表示。

Customer response to iPhone 5 in China has been incredible , Apple 's Chief Executive Tim Cook said in a statement yesterday .

此外，广告可以影响客户的心情，发过来说，也就是能够影响消费者对产品的反应。

In addition , advertising can influence consumers ' moods which , in turn , are capable of influencing consumers ' reactions to products .