消极面子

启动被试的消极面子后，相对于个性品牌，被试更倾向于选择符合大众品味的大众品牌。

Priming negative face , compared to unique brand , participants have a more preference of popular brand .

本文特地介绍了布朗和莱文森的面子保全论，并对面子威胁行为、积极面子和消极面子做了阐述。

In this paper , there are the introduction to face-saving theory and the elaboration of face threatening acts , positive face and negative face .

然而，女性倾向采用积极或消极面子策略来避免或减轻对他人的面子威胁。

Women , however , are inclined to adopt positive and negative strategies to avoid or minimize the face threat towards others .

在广告语言中使用祈使句是一种威胁广告受众消极面子的行为，但是在广告中祈使句却大量存在。

Using imperative sentences in advertisements is seemingly an FTA to the audience whereas there exist a great many imperative sentences in them .

如何补偿这类本质上威胁收信人面子的行为，能否达到照顾双方积极与消极面子的目的，将决定企业与企业之间、企业与个人之间是否有继续合作的可能。

It is determined by those compensational strategies that whether there will be the possibility to continue the cooperation between the company and its customer .

根据消费者的面子行为，可以将其想获得的面子分为两种：积极面子、消极面子。

According to consumers ' face behaviors , we can divide the face people want to get into two kinds : positive face and negative face .

在特定语境下，附加疑问句作为礼貌策略的一种实现形式，减轻面子威胁行为并且照顾到听话人的积极或消极面子。

In specific contexts , tag questions act as the realization of politeness strategies to mitigate face-threatening acts and attend the hearers ' positive face or negative face .

作者以学术论著为观察材料，运用语域分析方法和语篇历史研究成果，明确提出学术论著的人际意义之一为维护消极面子。

By examining monograph and applying the method of register analysis and historical achievement in discourse , the author posits that one of the monographic interpersonal attitudes is to " uphold passive mianzi " .

在国际商务沟通中如何遵守礼貌原则，即如何恰当地对待面子威胁行为（FTA），尽量保留交易对方积极、消极两方面的面子，都需要恰当地运用礼貌和礼貌语言策略。

In international business communication , the politeness principle should be used tactically to keep the negative face and positive face of the business partner thus avoiding the face threatening act ( FTA );

本文的研究着眼于把附加疑问句作为积极礼貌策略或消极礼貌策略，进而分析在口语交际中，附加疑问句的不同语用功能如何照顾到对话者的积极面子或消极面子。

The major concern of the present study is to consider tag questions as positive or negative politeness strategies and analyze their pragmatic functions related to the negative face wants and positive face wants of the interlocutors .