房地产营销

公司现已发展成为CD市房地产营销代理行业内的新锐，但也存在着不少问题。

The company has become a new prominent real estate marketing agency between the same industries in CD city , however , some problems still remind as well .

房地产营销策划的STP模式

The STP Pattern in Real Estate Marketing Planning

基于4C理论的西安房地产营销策划研究

The Marketing Plan Research on Real Estate Market of Xi'an City Based on 4C Theory

房地产营销模式也多种多样，主要有：4P、4C、4R三种模式。

The mode of real estate marketing includes : 4P , 4C and 4R .

基于4CS理论创新我国房地产营销策略体系

Innovate the real estate marketing strategy system of China based on the theory of 4CS

在国内众多的房地产营销代理企业发展模式中，由于发展阶段和环境的不同，很难找到到与BF公司相契合的成功模式。

In the various domestic real estate marketing agency enterprise development models , because of the differences of development stage and environment , it is difficult to find a successful model that fits to BF Company .

分析了重庆房地产营销呈现的两个明显特征：4Ps理论和4Cs理论并用，营销策略呈现多样化。

There are two distinctive features in the marketing of Chongqing 's real estate : the application of 4Ps Theory and 4Cs Theory ; the variety of marketing strategies .

在构建开发区房地产营销绩效考核体系的基础上，本文还进一步探讨了激励报酬与营销BSC挂构的模型，分为：直接挂钩模型和间接挂钩模型。

On the basis of building the performance appraisal system , the paper goes a step further to establish the models that make the system linked up with the inspiring reward : the direct-linking model and the indirect-linking model .

房地产营销策划由早期的概念策划模式、卖点群策划模式，发展到现在以STP模式为理论核心的全程营销策划，其营销效果和质量都得到了飞跃性提升。

The real estate marketing planning had a great development from concept planning and selling points planning to the full-phase planning pattern based on the STP , which brought about a leap in marketing effect and quality .

CSTP理论以市场营销、消费者行为学和服务营销学为基础，希望能总结出一套既科学又切实可行的房地产营销策划框架，为房地产开发企业提供有益的帮助。

CSTP theory bases on market marketing , consumers behavior and services marketing , expects to summarize a correct and feasible frame of real estate marketing planning to help developers .

房地产营销：现在面临未来的挑战

The Marketing of Real Estate : The Challenges of The future

概念营销是新时代房地产营销模式中的一种整合营销模式。

Conceptual marketing is an integral marketing pattern in new era .

主题概念策划是房地产营销策划的灵魂。

Subject concept planning is soul of real estate marketing planning .

面对日益激烈的竞争，房地产营销问题变得至关重要。

Facing the keen competition , real estate marketing becomes critical .

影响房地产营销策略的主要因素分析

An Analysis of the Main Factors Affecting the Real Estate Marketing Strategy

试论房地产营销及其理念创新论营销创新

A Discussion of the Real Estate Marketing and Concept Innovation

第3章房地产营销环境分析。

Chapter Three , analysis on the environment of real estate marketing .

基于顾客价值理论的房地产营销策略研究

Study on Strategies of Real Estate Marketing Based on Customer Value Theory

因此，环境分析是房地产营销的首要环节。

Therefore , environment analysis is the primary step in marketing plan .

论房地产营销理念与竞争方式

The Discussion of the Ideas and Competitive Ways of Real Estate Marketing

房地产营销中的顾客价值管理研究

The Research for Customer Value Management in Real Estate Marketing

对房地产营销事务受托人的诚信现状评定方式论析

An Analysis on Credit Evaluation Methods of the Real Estate Marketing Trustee

房地产营销策略选择的关键问题研究

Research on the key problems of choosing the real estate marketing strategies

开发区房地产营销绩效考核体系研究

Research on Performance Appraisal System of the Real Estate Marketing in Development Zones

房地产营销价值分析

An Analysis on the Value of Real Estate Marketing

房地产营销网站的设计与开发思路

Ideas for Designing and Developing Real Estate Marketing Website

论房地产营销策划操作流程

On Working Flowchart of Real Estate Marketing and Planning

关于房地产营销策划的研究具有较强的理论和现实意义。

The study on real estate marketing has both practical and theoretical meaning .

马斯洛需求理论与房地产营销

Maslow 's Demand Theory and Real Estate Marketing

房地产营销的发展理论及实践

Development Theory and Practice of Real Estate Marketing