对外营销

国产影片海外市场竞争力的提升有赖于自身的品牌形象建设，对此，必须探索一套切之可行的对外营销策略。

To enhance it 's competitiveness in overseas markets , domestic films should enhance external brand image building and explore mature external marketing strategy .

在现行对外营销策略的分析的基础上，论文给出了需要打造温泉旅游文化品牌、进行市场细分和再定位、加大营销力度的结论。

On the basis of the analysis of the existing external marketing strategy , the paper gives a need to build cultural brand of spa tourism , market segmentation and positioning , increased marketing efforts .

以往酒店经营者常集中精力于硬件设施的规划与包装，并强化对外的营销推广，以吸引消费者前来住宿。

Hotel managers always attracted customers checking in by paying attention to hardware plan and packing of equipments and strengthening marketing extension toward outside .

通过架设内部信息网络，管理信息系统可以对整个企业进行在线管理，并且还可以对外管理营销和供应链等多种业务。

By assuming that the internal information network , management information systems can manage the entire enterprise online , and also of foreign marketing and supply chain management and other business .

前不久，来自对外经贸大学市场营销专业的谢晨倩就选择加入了中国建设银行。

The marketing major from the University of International Business and Economics recently signed a contract with China Construction Bank .

最后提出了优化对策：旅游目的地应内外兼修，对内完善软硬件，提供女性个性化服务，对外加强女性安全营销，树立旅游目的地安全形象。

Finally , the optimization approach is : tourist destination should improve the internal hardware and software to provide personalized services to women , strengthen marketing of female security , establish safe tourist destination image .