定向营销

基于权重K-Means聚类的定向营销研究

Research on the target marketing based on the weighted K-Means clustering

针对客户内在的需求的定向营销，就是搜索引擎营销最大的竞争优势。

Sells in view of the customer intrinsic demand directional marketing , is the SEM biggest competition superiority .

在越来越强调个性化的今天，定向营销将是未来营销的主旋律。

It is very important to orient the group of clients when we take the target marketing effectively .

通过多方面的分析和比较，为制定向传统客户营销新产品的策略研究打好了基础。

Through a wide range of analysis and comparison , it makes a strategy marketing research of the development of new products to the traditional consumer .

得出我国定向运动商业运营模式构建的步骤，内容包括：对定向运动市场的认识、分析定向运动市场营销机会、设计定向运动营销战略及营销组合，构建定向运动商业运营模式。

Draw step of orienteering business operating model to build in our country , include : understanding of orienteering market , analysis of orienteering marketing opportunities , design , marketing strategy and marketing mix of orienteering , construction of orienteering commercial operation mode .