广告排期
广告排期-
广告排期是移动广告系统的核心功能，它包括广告资源的组织、分配、调整，以及最终一个完整的广告排期生成。
Advertisement scheduling is the core function of a mobile advertising system , which includes organization , allocation and adjustment of the advertising space , and finally generating a complete view .
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在广告运动的排期中载体的理想表现是达到或超过预期计划的。
In an ideal world every vehicle on the campaign schedule would perform at or above expectations .
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首先介绍了移动广告的发展状况和特点，然后着重论述了广告排期的设计与实现思路。
This paper firstly introduces the development and characteristics of the mobile advertising , and then to give emphasis on the design and implementation of advertisement scheduling .