货币选票
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货币选票
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而真正促使企业改善社会责任意愿的内在动因是市场法则,即企业社会责任的投入可以转化为消费者的购买行为,货币选票是消费者对企业自愿承担社会责任最好回报。
But the inner motive that promotes the enterprise to improve their social responsibility is market rules , which means that the social responsibility can be transformed into consumer purchasing behavior , " money " from the consumers is a better returns for the enterprise that perform social responsibility voluntarily .